iOS app Android app

Olympics Advertising

Let the Games Begin: Competing for Brand Loyalty

Shruti Eva Saini | Posted 10.07.2012 | Media
Shruti Eva Saini

Sorry, dads. Even though you might have a hand in the future success of your son or daughter, Procter and Gamble (P&G) doesn't really care.

NBC, Olympics Sucking Up Ad Revenue, Rivals Say

AP | RYAN NAKASHIMA | Posted 10.03.2012 | Media

LOS ANGELES (AP) — NBC's windfall on the Olympics is turning into a downfall for other TV networks. On Thursday, CBS Corp. Chief Exec...

WATCH: Olympic Brands Race To Have Their Ads Go Viral

The Huffington Post | Ron Dicker | Posted 07.18.2012 | Business

On your mark ... get set ... go... viral! That's the concept behind a new cartoon Brand Tracker from Unruly Media that shows Olympic sponsors racin...