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Olympics Ratings

The Ratings Are In

The Huffington Post | Katherine Fung | Posted 02.10.2014 | Media

The ratings for NBC's first day of primetime Olympics coverage are in, and things are looking pretty good for the network. NBC drew a total of 25....

Ratings: The Summer of '12 -- a Distorted Season

Reese Schonfeld | Posted 10.28.2012 | Media
Reese Schonfeld

Once every four years, the Summer Olympics distort the news ratings. This year, it was worse than usual because MSNBC, programmed by NBC, carried a lot of Olympic events, sometimes in primetime, sometimes in daytime.

The Most-Watched Event In US TV History

Posted 10.13.2012 | TV

The 2012 London Olympics won gold in the ratings race this year. More than 219.4 million Americans tuned in, making this year's Olympics the most-...

Olympics Ratings Continue To Sizzle On NBC

Posted 07.30.2012 | TV

Viewership of NBC's coverage of the 2012 Olympics continues to grow. NBC kicked things off with a bang on Fri., July 27 with 40.7 million people t...

Olympics Ratings: Most Watched Event In Television History

New York Times | Brian Stelter | Posted 05.25.2011 | Media

The Beijing Olympics will be remembered by media executives as the most-viewed event in United States television history. The Summer Games of 2008 we...

Olympics Ratings: Chinese TV Ratings Dwarf US

New York Times | David Barboza | Posted 05.25.2011 | Media

BEIJING -- When the Beijing Olympic Games kicked off two weeks ago with a four-hour spectacular, more than 840 million people in China tuned in, perha...

ABC, CBS, Fox See Lowest Ratings In History During NBC's Olympics Reign

Hollywood Reporter | James Hibberd | Posted 05.25.2011 | Media

NBC is running out of ways to describe its stellar Olympics ratings. During last week's Summer Games coverage, the network enjoyed the most-watched w...

Olympics Advertisers Target Female-Heavy Audiences

New York Times | Stuart Elliott | Posted 05.25.2011 | Media

There are millions of [women] around the country, watching the Olympics on the networks and Web sites of the NBC Universal division of General Electri...

Olympics Ratings: Phelps Relay Gives NBC Its Best Saturday Since 1990 With 31.1 Million Average

Broadcasting & Cable | Alex Weprin | Posted 05.25.2011 | Media

Michael Phelps' record-setting eighth Olympic Games gold medal delivered the best Saturday-night ratings on NBC since 1990. An average of 31.1 millio...

Olympics Ratings: 27.2 Million Viewers Watched Wednesday Night

Hollywood Reporter | James Hibberd | Posted 05.25.2011 | Media

NBC's coverage of the Beijing Olympics dropped slightly Wednesday from its prior average, though easily bested competitors and won the night. The Sum...

Olympics Ratings: 39.5 Million Watched Phelps Make History Tuesday Night

Variety | Rick Kissell | Posted 05.25.2011 | Media

Michael Phelps' quest for an Olympics-record 10th career gold medal drew huge audiences Tuesday, delivering the best nightly average yet for the Beiji...

Olympics Ratings: 30 Million Watch Monday's Coverage

New York Times | Benjamin Toff | Posted 05.25.2011 | Media

NBC continued to steamroller its competitors on Monday, with its coverage of the 2008 Beijing Olympics attracting an average of 30 million viewers dur...