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Omd

(VIDEO) As Media Currencies Change, Marketer Options Multiply: OMD's Karo

Andy Plesser | Posted 07.20.2016 | Media
Andy Plesser

CANNES - There's no denying the plethora of consumer choices for viewing digital content. Concurrently, says OMD U.S. CEO Monica Karo, marketers and t...

A-Sides with Jon Chattman: Pop Icon Howard Jones "Only Gets Better"; Hannah Gill & The Hours Clock In

Jon Chattman | Posted 07.20.2016 | Entertainment
Jon Chattman

This summer, decades are colliding. The "whoa whoa whoa-oh-oh whoa-whoa whoa-oh-oh" is meeting "Chickity China the Chinese chicken" and shouting "oho ...

(VIDEO) OMD's Mendonca: Authentic Purpose Marketing Key To Brand Survival

Andy Plesser | Posted 07.18.2016 | Business
Andy Plesser

CANNES - Purpose marketing that's built into a brand's DNA can mean survival or distinction, particularly when younger consumers are the targets. It's...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.14.2016 | Media
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) Belief In 'Better Ads' Is 'Self-Delusional': Fox's Marchese

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES -- John Marchese has seen the future. It's a world where consumers really like ads, and want to get more of them, because they enjoy interact...

(VIDEO) Native Ads Don't Scale Well, Fox's Marchese Says

Andy Plesser | Posted 07.07.2016 | Media
Andy Plesser

CANNES -- Across the industry, ad execs are coming to realize that integrating brand messages in to content could lead to better impacts, could even...

(VIDEO) Anderson Cooper: People Should Consider The Sources Of Their News Feeds

Andy Plesser | Posted 06.23.2016 | Media
Andy Plesser

CANNES - CNN anchor Anderson Cooper, who likes to tell "other peoples' stories"--sans teleprompter--has some advice for a generation that has access t...

(VIDEO) OMD's de Nardis Searches For Authenticity At The Cannes Oasis

Andy Plesser | Posted 06.21.2016 | Media
Andy Plesser

What should a brand be in 2016? "Authentic." That's the watchword everyone is using these days, and Omnicom's OMD media agency is no different. As th...

(VIDEO) OMD's TV Chief Geraci: Addressable will Come with Scale

Andy Plesser | Posted 05.20.2016 | Business
Andy Plesser

Reflecting on recent Upfront presentations by media companies to advertisers and their agencies, television advertising veteran Chris Geraci sees more...

(VIDEO) Should Brands Make Content People Would Pay For?

Andy Plesser | Posted 10.30.2015 | Media
Andy Plesser

Yes; these days, brands are enthusiastically creating "content", the material publishers used to call editorial, in a bid to blend in and influence ...

(VIDEO) Facebook Video Is Great, But Has Two Challenges: OMD's Winkler

Andy Plesser | Posted 08.17.2015 | Technology
Andy Plesser

The auto-playing video ads Facebook introduced a while back could make the social network $3.8 billion by 2017, a Nomura analyst recently forecast. S...

Junk Culture: Chats With OMD's Andy McCluskey, The Crests' JT Carter and Todd Valentine, Plus Michael Des Barres and Gloom Baloon Exlcusives

Mike Ragogna | Posted 04.25.2015 | Entertainment
Mike Ragogna

"It's an interesting album in the OMD timeline because its immediate predecessor, whilst now being considered to be our ultimate artistic conceptual masterpiece, managed to lose us ninety percent of our record buying audience at the time."

(VIDEO) Advertisers Pull TV Spend As Viewers Move Online: OMD's: Karo

Andy Plesser | Posted 08.17.2014 | Media
Andy Plesser

CANNES, France --  Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to me...

OMD CEO Reveals The Biggest Lesson She Learned From Steve Jobs

HuffPost Live | Posted 03.10.2014 | HuffPost Live 321

Monica Karo joins HuffPost Live at SXSW to talk about what she learned from Steve Jobs....

Water Is the Enemy, Gatorade Mobile Game Tells Youth

Nancy Huehnergarth | Posted 01.08.2014 | Green
Nancy Huehnergarth

What else is Big Soda doing to quash consumer water consumption, and damage the First Lady's Drink Up campaign, that we have yet to discover?

Objectifs mondiaux pour le développement, 2015 et après?

Julie Wiczeck | Posted 05.18.2013 | France
Julie Wiczeck

DÉVELOPPEMENT - À deux ans de l'échéance prévue pour les huit Objectifs pour le développement (OMD), il devient urgent de prévoir l'avenir. Un Panel de haut niveau a été mis en place en juillet 2012 par l'ONU pour définir une feuille de route qui guidera les négociations intergouvernementales pour l'après 2015.

WATCH: OMD CEO Maindaro de Nardis Discusses The Industry

The Huffington Post | Posted 12.05.2011 | Media

OMD Worldwide CEO Mainardo de Nardis sat down with AOL's David Bell to discuss the advertising industry, his experience in it, and what he thinks is c...

WATCH: Q&A With OMD's Alan Cohen

The Huffington Post | Posted 12.05.2011 | Media

Alan Cohen spent over 20 years in TV marketing, advertising and promotion before moving to the agency side, first with Interpublic Group's Initiative ...

Name-Dropping with Pollo! (09/15/11)

Pollo Del Mar | Posted 11.19.2011 | San Francisco
Pollo Del Mar

For drag fans, this one's jam-packed! I serve a backstage interview with RuPaul's Drag Race star India Ferrah and video from Jose A. Guzman-Colon's shoot with original Drag Race diva BeBe Zahara Benet.

If They Left... and Came Back: OMD Returns With '80s Pop Synth Intact

Jon Chattman | Posted 11.13.2011 | Entertainment
Jon Chattman

The music. The movies. The hair. The...lack of fashion. Anyone who came of age in the 1980s likely regrets taking part in certain fads but deep down wishes they could go back

OMD at Terminal 5, First U.S. Show in 23 Years

Michael Giltz | Posted 05.25.2011 | Entertainment
Michael Giltz

I think Orchestral Manoeuvres in the Dark was almost as surprised as I was by the mob of people who showed up for their first U.S. concert in 23 years. But there the audience was, faithful fans who weren't just there to hear "If You Leave."

A Girl Talks to Rob Sheffield about Duran Duran (and His New Book)

Kristi York Wooten | Posted 05.25.2011 | Books
Kristi York Wooten

In his brilliant new coming-of-age-in-the-1980s memoir, Talking to Girls About Duran Duran, Rolling Stone columnist Rob Sheffield calls 1985 "the year of the awesomeness drought."

Google Says Ad-Words Recession Resistant: MediaBytes with Shelly Palmer November 20, 2008

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Google is urging clients not to give up on digital ads during the recession. In a conference today in London, Google VP Nikesh Arora will note that "W...