iOS app Android app

Omd

(VIDEO) USA Today's VR Show Shoots Second Season To Draw Brand Experiences

Andy Plesser | Posted 01.20.2017 | Media
Andy Plesser

LAS VEGAS -- USA Today is currently in production on a second "season" of its own virtual reality series, as it gears up to offer brands new ways to ...

(VIDEO) OMD's de Nardis Enthuses About VR, Driverless Tech and IOT

Andy Plesser | Posted 01.19.2017 | Media
Andy Plesser

LAS VEGAS - Even if there's no disruption at CES there's always good reasons for media agencies and their clients to meet "on nice, neutral ground," s...

(VIDEO) CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner

Andy Plesser | Posted 01.19.2017 | Media
Andy Plesser

LAS VEGAS - Fewer but more impactful and relevant ads per commercial break aren't going to happen overnight. But it's the beginning of a road the indu...

(VIDEO) CES Sessions: 605's CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

Andy Plesser | Posted 01.17.2017 | Media
Andy Plesser

LAS VEGAS - Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on thei...

(VIDEO) AI Ads Are Ready For Prime-Time: OMD's Edwards

Andy Plesser | Posted 01.12.2017 | Media
Andy Plesser

LAS VEGAS -- Artificial intelligence will come to play an increasingly important role in the decisioning and consumption of digital content and adve...

(VIDEO) OMD's Mendonça Weighs Addressable 'Holy Grail' And EU Prviacy

Andy Plesser | Posted 01.12.2017 | Media
Andy Plesser

LAS VEGAS -- The age of addressability is upon us, promising clients laser-targeted audience relevance - but the power will come at a price, and the p...

(VIDEO) OMD's Oasis Guides Clients Through Immersive Technologies

Andy Plesser | Posted 01.09.2017 | Media
Andy Plesser

LAS VEGAS - An oasis is defined as a fertile spot in a desert where water is found. OMD's Oasis encampment at CES 2017 provides a similar function, bu...

(VIDEO) Voice Recognition For TV 'The New Battlefront': OMD USA's Winkler

Andy Plesser | Posted 12.21.2016 | Media
Andy Plesser

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won't for a few ...

(VIDEO) OMD's de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement

Andy Plesser | Posted 10.11.2016 | Technology
Andy Plesser

There's enough disruption in digital advertising, so a flap at Facebook and uncertainty surrounding Twitter are best dealt with quickly. That's the vi...

(VIDEO) As Media Currencies Change, Marketer Options Multiply: OMD's Karo

Andy Plesser | Posted 07.20.2016 | Media
Andy Plesser

CANNES - There's no denying the plethora of consumer choices for viewing digital content. Concurrently, says OMD U.S. CEO Monica Karo, marketers and t...

A-Sides with Jon Chattman: Pop Icon Howard Jones "Only Gets Better"; Hannah Gill & The Hours Clock In

Jon Chattman | Posted 07.20.2016 | Entertainment
Jon Chattman

This summer, decades are colliding. The "whoa whoa whoa-oh-oh whoa-whoa whoa-oh-oh" is meeting "Chickity China the Chinese chicken" and shouting "oho ...

(VIDEO) OMD's Mendonca: Authentic Purpose Marketing Key To Brand Survival

Andy Plesser | Posted 07.18.2016 | Business
Andy Plesser

CANNES - Purpose marketing that's built into a brand's DNA can mean survival or distinction, particularly when younger consumers are the targets. It's...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.14.2016 | Media
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) Belief In 'Better Ads' Is 'Self-Delusional': Fox's Marchese

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES -- John Marchese has seen the future. It's a world where consumers really like ads, and want to get more of them, because they enjoy interact...

(VIDEO) Native Ads Don't Scale Well, Fox's Marchese Says

Andy Plesser | Posted 07.07.2016 | Media
Andy Plesser

CANNES -- Across the industry, ad execs are coming to realize that integrating brand messages in to content could lead to better impacts, could even...

(VIDEO) Anderson Cooper: People Should Consider The Sources Of Their News Feeds

Andy Plesser | Posted 06.23.2016 | Media
Andy Plesser

CANNES - CNN anchor Anderson Cooper, who likes to tell "other peoples' stories"--sans teleprompter--has some advice for a generation that has access t...

(VIDEO) OMD's de Nardis Searches For Authenticity At The Cannes Oasis

Andy Plesser | Posted 06.21.2016 | Media
Andy Plesser

What should a brand be in 2016? "Authentic." That's the watchword everyone is using these days, and Omnicom's OMD media agency is no different. As th...

(VIDEO) OMD's TV Chief Geraci: Addressable will Come with Scale

Andy Plesser | Posted 05.20.2016 | Business
Andy Plesser

Reflecting on recent Upfront presentations by media companies to advertisers and their agencies, television advertising veteran Chris Geraci sees more...

(VIDEO) Should Brands Make Content People Would Pay For?

Andy Plesser | Posted 10.30.2016 | Media
Andy Plesser

Yes; these days, brands are enthusiastically creating "content", the material publishers used to call editorial, in a bid to blend in and influence ...

(VIDEO) Facebook Video Is Great, But Has Two Challenges: OMD's Winkler

Andy Plesser | Posted 08.17.2016 | Technology
Andy Plesser

The auto-playing video ads Facebook introduced a while back could make the social network $3.8 billion by 2017, a Nomura analyst recently forecast. S...

Junk Culture: Chats With OMD's Andy McCluskey, The Crests' JT Carter and Todd Valentine, Plus Michael Des Barres and Gloom Baloon Exlcusives

Mike Ragogna | Posted 04.25.2015 | Entertainment
Mike Ragogna

"It's an interesting album in the OMD timeline because its immediate predecessor, whilst now being considered to be our ultimate artistic conceptual masterpiece, managed to lose us ninety percent of our record buying audience at the time."

(VIDEO) Advertisers Pull TV Spend As Viewers Move Online: OMD's: Karo

Andy Plesser | Posted 08.17.2014 | Media
Andy Plesser

CANNES, France --  Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to me...

OMD CEO Reveals The Biggest Lesson She Learned From Steve Jobs

HuffPost Live | Posted 03.10.2014 | HuffPost Live 321

Monica Karo joins HuffPost Live at SXSW to talk about what she learned from Steve Jobs....

Water Is the Enemy, Gatorade Mobile Game Tells Youth

Nancy Huehnergarth | Posted 01.08.2014 | Green
Nancy Huehnergarth

What else is Big Soda doing to quash consumer water consumption, and damage the First Lady's Drink Up campaign, that we have yet to discover?