Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.
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Martin Nisenholtz, who heads digital operations at The New York Times Company, says that companies who create low cost, highly verticalized and contextualized content will get "very rich" from AdSense.
Those of us in the games business know that grandma, grandpa, and great uncle Fred are the little secret that drive millions of game plays monthly across a host of sites.
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