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Omnicom Group Inc

(VIDEO) Omnicom Experimenting With Versioning Of TV Ads In National Units

Andy Plesser | Posted 01.12.2017 | Media
Andy Plesser

LAS VEGAS - Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media ...

(VIDEO) Voice Recognition For TV 'The New Battlefront': OMD USA's Winkler

Andy Plesser | Posted 12.21.2016 | Media
Andy Plesser

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won't for a few ...

Publicis-Omnicom Merger Provides Much Needed Opportunity to 'Step Up'

Jacqueline Corbelli | Posted 07.31.2013 | Business
Jacqueline Corbelli

Few mega deals bring the value promised The merging of Omnicom with Publicis offers a phenomenal opportunity to both companies -- that ultimately ben...

What Does the Merger Between Omnicom and Publicis Mean to the World of Digital Advertising?

Holly Hamann | Posted 09.30.2013 | Denver
Holly Hamann

When budgets are increasing in an industry that is becoming less effective, it means the market is hungry for alternatives. If done strategically, the merger gives Publicis Omnicom Group the opportunity to leverage several trends.

Publicis, Omnicom Merger: It's about "Big Data" says Maurice Levy

Andy Plesser | Posted 09.27.2013 | Media
Andy Plesser

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where "Big Dat...

Convergence in the Garden of Government Influence

Gary Hart | Posted 07.15.2012 | Politics
Gary Hart

The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.

The Next Big Media Battle: Publishers vs. Ad Agencies

Kirk Cheyfitz | Posted 05.25.2011 | Media
Kirk Cheyfitz

The media business has been in chaos for a decade, and there's more coming.

Financial Services Roundtable, Big Banks Begin Effort to Improve Image, Set 'Record Straight' | Julianna Goldman and Robert Schmidt | Posted 05.25.2011 | Business

March 24 (Bloomberg) -- One of Wall Street's main lobbying groups is starting an image-improvement campaign aimed at showing the financial industry as...