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(VIDEO) Omnicom's Steuer To MSO's: Open Up Your Viewership Data

Andy Plesser | Posted 07.14.2016 | Business
Andy Plesser

LAS VEGAS -Omnicom Media Group's Chief Research Officer has a message for cable television providers: unlock your viewership data and it will be mutua...

(VIDEO) OMD's TV Chief Geraci: Addressable will Come with Scale

Andy Plesser | Posted 05.20.2016 | Business
Andy Plesser

Reflecting on recent Upfront presentations by media companies to advertisers and their agencies, television advertising veteran Chris Geraci sees more...

Why Adding Constraints Increases Innovation

George Bradt | Posted 03.30.2016 | Business
George Bradt

It is counter-intuitive. You would think the more scope, time and resources you have, the easier it would be to innovate. Chris Denson, Director, Ignition Factory at OmnicomMediaGroup says you would be wrong

(VIDEO) Dynamic Creative is the "Next Big Wave" in Media, Omnicom Digital Chief Jonathan Nelson

Andy Plesser | Posted 12.17.2016 | Technology
Andy Plesser

SAN FRANCISCO  -- Programmatic buying buying has become a "huge component" of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this int...

(VIDEO) The Creative Agency Credo: "It's all about speed," TBWA's Global Chief Ruhanen

Andy Plesser | Posted 10.01.2016 | Media
Andy Plesser

COLOGNE - Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or  "precision" marketing, and the ot...

The Golden Age of YouTube?

Jim Monroe | Posted 12.13.2014 | Media
Jim Monroe

Almost without exception, today's Internet stars come from outside the Hollywood farm system. They are kids, mostly, who have figured out how to make 140 characters and six-second videos wildly entertaining.

Democrats Take Aim At Corporate Tax Dodges

Reuters | Posted 07.20.2014 | Politics

By Kevin Drawbaugh and Patrick Temple-West WASHINGTON, May 20 (Reuters) - Taking aim against corporate tax avoidance, 14 Senate Democr...

(VIDEO) Beet.TV's "The Road to Cannes" Begins Production in London Next Week

Andy Plesser | Posted 07.09.2014 | Business
Andy Plesser

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas...

From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

David A. Steinberg | Posted 09.13.2013 | Business
David A. Steinberg

These ad giants will now be competing amongst the likes of Google, Facebook, Yahoo, and Twitter -- the companies gathering and mining this precious data.

Meet The Man Behind The World's Biggest Advertising Merger

The Huffington Post | Posted 08.02.2013 | Business

French advertising giant Publicis and its American rival Omnicom announced on Sunday that the two firms were merging to create the world's biggest adv...

Publicis-Omnicom Merger Provides Much Needed Opportunity to 'Step Up'

Jacqueline Corbelli | Posted 07.31.2013 | Business
Jacqueline Corbelli

Few mega deals bring the value promised The merging of Omnicom with Publicis offers a phenomenal opportunity to both companies -- that ultimately ben...

Gerry Smith

How The Merger Of These 2 Advertising Giants Could Be Bad For Your Health | Gerry Smith | Posted 07.30.2013 | Technology

The fusion of the world's two largest advertising agencies heightens the prospect that some consumers could face discrimination the next time they buy...

Ad Groups Scramble After Seismic Merger

Reuters | Posted 09.28.2013 | Media

* Shares in WPP, Interpublic, Havas leap on deal news * Competing agencies will seek to poach big advertisers * Conflict...

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Rachael Chong | Posted 07.30.2013 | Impact
Rachael Chong

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also g...

Go Get 'Em, Bob!

Charles Warner | Posted 05.25.2011 | Media
Charles Warner

It's time that all of us who watch TV and see irresponsible hate mongering begin to voice our repulsion and punish the offenders by not buying products that are advertised irresponsibly.

The Triumph of the Normal: Overwhelming Olympic Imagery Swamps Dissonant Voices

Monroe Price | Posted 05.25.2011 | Business
Monroe Price

A bonanza of advertising narratives, hardly critical of China, are now about to appear globally -- including ads illustrating how Coca Cola connects China benevolently to other cultures by using the Olympics as a bridge.