It is counter-intuitive. You would think the more scope, time and resources you have, the easier it would be to innovate. Chris Denson, Director, Ignition Factory at OmnicomMediaGroup says you would be wrong
Almost without exception, today's Internet stars come from outside the Hollywood farm system. They are kids, mostly, who have figured out how to make 140 characters and six-second videos wildly entertaining.
A bonanza of advertising narratives, hardly critical of China, are now about to appear globally -- including ads illustrating how Coca Cola connects China benevolently to other cultures by using the Olympics as a bridge.