Te idea of how people choose the books they read, and what role word of mouth (in whatever form) plays in that has been on my mind. And that got me thinking: what does word of mouth mean, really? And, more importantly, how does it work?
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Every time I plan a vacation, I turn to TripAdvisor for advice, and you know what? It's a baaaaad idea. That site totally messes with my head.
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