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Online Advertising

Why A Social Media Strategy Isn't Enough

Sophie Andrews | Posted 09.06.2016 | Business
Sophie Andrews

The one constant that you can count on when it comes to marketing your products and services online is that nothing ever stays the same. Just as soon ...

Why Small Businesses Need Online Marketing

Kara Mulder | Posted 09.06.2016 | Business
Kara Mulder

Small businesses-- with limited marketing budgets-- are competing with national brands when it comes to advertising. Due to the online nature of comme...

Move Over TV Ad Giants, Digital Video Is Taking Over The Kingdom

Pau Sabria | Posted 08.18.2016 | Media
Pau Sabria

(This post is co-authored with Pau Suris, advertising filmmaker under the moniker "Pensacola" and video innovator specialized in Millennials and the Z...

4 Obstacles Preventing Conversions on Your E-Commerce Website

Jonathan Long | Posted 07.27.2016 | Business
Jonathan Long

You could be attracting highly targeted website traffic, with buyer-intent, through SEO, social media and email marketing, but that doesn't guarantee ...

The Launch Strategies That Took Hotjar From 0 to 1 Million in 6 months

Stephanie Fiteni | Posted 07.21.2016 | Business
Stephanie Fiteni

I had the pleasure of interviewing the CEO of Hotjar about the online launch that propelled the product into an avalanche of organic growth taking the company from 0 to 1,000,000 dollars in turnover in 6 short months.

5 More Tips To Help You Build A Stronger Personal Brand

Jonathan Long | Posted 06.17.2016 | Business
Jonathan Long

Consumers now, more than ever, are interested in connecting with a personal brand first, and then engaging with a company. Your personal brand acts as a gateway to your business, and when you create a unique personal brand it draws people to your service or product.

Internet Users Raise a Quarter of a Million Dollars For Charity By Surfing the Web

Cyndi Chen | Posted 06.08.2016 | Technology
Cyndi Chen

In the age of Twitter justice and Boaty McBoatface, it's an uncanny and poetic moment when the Internet manages to fulfill its potential of uniting st...

#FredinChina: Contrasting opinions about the racist ad in China

Fred Raillard | Posted 06.08.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

Are Online Reviews Reliable? (Or Understanding Astroturfing)

Cecilia Brainard | Posted 05.27.2016 | Technology
Cecilia Brainard

The root word, AstroTurf, refers to a brand of artificial grass. Astroturfing is the opposite of "grassroots" which refers to genuine support coming from the people.

Why Small Businesses Should Use Facebook Advertising

Matthew Tyson | Posted 05.19.2016 | Business
Matthew Tyson

When it comes to marketing, there are two things we know for sure.

5 Ways Your Content Can Defeat Ad Blockers

Brian Hughes | Posted 04.25.2016 | Business
Brian Hughes

Image source: PhotoDune In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challen...

3 Ways To Advertise Your Business Without Spending a Dime

John Rampton | Posted 04.19.2016 | Business
John Rampton

As a business owner, you already have a lot to worry about. From meeting deadlines and exceeding expectations to making sure all of your expenses are paid, it's hard to wear so many hats at once.

Is Facebook Becoming Faceless While Exploring Who It Really Is?

Anurag Harsh | Posted 04.12.2016 | Technology
Anurag Harsh

The recent announcement by Facebook promoting how the platform will open up branded content to publishers has been received with mixed reactions from ...

The Free Internet Is Eating Itself

Jesse Weaver | Posted 04.07.2016 | Technology
Jesse Weaver

I'm disappointed about Instagram's most recent announcement. My disappointment is not based in nostalgia or a lament of change. I'm disappointed because the decision is a symptom of a larger problem that is eating the web.

Ad Blockers Aren't the Solution to Eliminating Bad Ads from the Web

Rob Haralson | Posted 04.01.2016 | Technology
Rob Haralson

Ad blocking software has been around for a long time, but over the past year, its popularity has steadily risen and presented a unique set of challenges for advertisers and publishers trying to reach consumers online.

#FredinChina: The Chinese UberEATS Gets Caught in Public

Fred Raillard | Posted 03.22.2016 | Technology
Fred Raillard

This week's HotTopic is AI -- Artificial Intelligence. This time it's related to the game of Go. Go is a very famous popular game in China, where you choose to play either black or white, and have to circle your opponent to win the game.

A picture's worth a thousand ... what?

Jeremy Rabson | Posted 02.29.2016 | Business
Jeremy Rabson

Go into the archives of advertising and pick some ad at random. What will impress you immediately is how text-heavy advertising was until about 15 years ago.

Knowledge is Power - So Why Would We Block Access to Power?

David Chavern | Posted 02.19.2016 | Media
David Chavern

The phrase "knowledge is power" has a long and impressive pedigree. Its first recorded use was in the 7th Century - and it is certainly as relevant t...

The Big (Digital) Leak - And the Rise of the Creative Management Platform

AJ Hartnett | Posted 02.17.2016 | Business
AJ Hartnett

If it keeps on rainin', levee's goin' to break Led Zeppelin IV 1971 The digital ad business is in a bad place. Let's call it what it is, a crisis....

3 Facebook Ads That Got My Customers to Hit the Buy Button and Why They Worked for Online Direct Sales Marketing

Sky Mandala Marcano | Posted 02.16.2016 | Business
Sky Mandala Marcano

I have been in the clothing industry for 13 years. 7 years ago I decided to start my second clothing company on my own and from scratch.

Queen of AdTech: Kenna Ranson

Oliver Leung | Posted 02.11.2016 | Technology
Oliver Leung

The ad-scape is changing rapidly and spending in the US is expected to reach $20 billion. If content is king, then Kenna Ranson is queen. She is the D...

Racy Super Bowl Ads Aren't Dead -- They're Just Online

Common Sense Media | Posted 02.05.2016 | Parents
Common Sense Media

Everyone knows that half the fun of the Super Bowl is the commercials. With advertisers paying $5 million per 30-second spot, the results are usually pretty spectacular -- and often sexist, stereotypical, and age-inappropriate. This year, though, things look different.

Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50

James G. Brooks | Posted 02.01.2016 | Business
James G. Brooks

Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.

Online Advertising: Overwhelmed or Overjoyed?

The University of Central Florida Forum | Posted 01.27.2016 | Business
The University of Central Florida Forum

We're familiar with the online tracking tools consumers seem to have no concerns with: cookies, profiles and other online tools that identify our shopping habits. It's the speed that this information is available that is striking.

To Save TV Advertising, We Had to Destroy It

David Rodnitzky | Posted 01.05.2016 | Business
David Rodnitzky

TV advertising - the stalwart of American marketing for the last 50 years - is going through a radical transformation. Driven by innovations in how ad...