The Huffington Post, one of the first publishers to integrate Facebook Connect and the first to publish a Twitter edition, will soon integrate with LinkedIn, says the HuffPost's CEO Eric Hippeau in this video interview.
AOL does appear to have an opportunity to create the Time, Inc. for the 21st Century. The tools, building blocks, and scale are there. But it's not going to happen without a very clear strategy. And right now, AOL's content strategy is a mess.
Unless advertisers grab the bull by the horns, free online entertainment programming will become a thing of the past, and we'll be down to the following the traditional pay-per-view or subscription model.
For the short list of blue chip behavioral targeting solutions available to the advertising industry, real violations of privacy at the personal level are not just unethical; the data is of low value anyway.
Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.
Yahoo! has bought Associated Content, giving it 350,000 freelance writers that gin-up stories from "neighborhoods" across the country. The move is clearly aimed at AOL's content-assembly-line initiative.