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Online Advertising

Is it Unethical for BP to Buy Google Ads on Oil Spill-Related Keywords?

Colin Delany | Posted 05.25.2011 | Technology
Colin Delany

BP's resulting landing page is neatly scrubbed of most oily nastiness, putting a bright face on the company's cleanup. Unethical? Or just distasteful?

What I See, Virtually

James Boyce | Posted 05.25.2011 | Business
James Boyce

The changes online are forcing organizations to not only change the way they do work online, but in how they do work period, and it is causing groups significant stress and increasing turf wars.

Video: Huffington Post Readies LinkedIn Integration and Travel Vertical

Andy Plesser | Posted 06.07.2013 | Media
Andy Plesser

The Huffington Post, one of the first publishers to integrate Facebook Connect and the first to publish a Twitter edition, will soon integrate with LinkedIn, says the HuffPost's CEO Eric Hippeau in this video interview.

AOL's Content Strategy Is Still A Mess

Henry Blodget | Posted 05.25.2011 | Technology
Henry Blodget

AOL does appear to have an opportunity to create the Time, Inc. for the 21st Century. The tools, building blocks, and scale are there. But it's not going to happen without a very clear strategy. And right now, AOL's content strategy is a mess.

Web TV: Even the Wild West Got Tamed

David Samuels | Posted 05.25.2011 | Media
David Samuels

Unless advertisers grab the bull by the horns, free online entertainment programming will become a thing of the past, and we'll be down to the following the traditional pay-per-view or subscription model.

Internet Privacy and Big Government

Mark McLaughlin | Posted 05.25.2011 | Media
Mark McLaughlin

For the short list of blue chip behavioral targeting solutions available to the advertising industry, real violations of privacy at the personal level are not just unethical; the data is of low value anyway.

A New Media Generation Slowly Taking Charge: JWT Names its Worldwide Digital Director as CEO, North America.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Per a report in the Wall Street Journal, JWT has named its Worldwide Digital Director, David Eastman, North American CEO. He will keep his worldwide d...

Crowdsourcing: A Legitimate Marketing Resource

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.

Small Business: Evolve and Change, or Fall Behind

Claire Hughes Johnson | Posted 05.25.2011 | Business
Claire Hughes Johnson

My father did not see the possibility that online advertising offered his business. It's because of his experience that I keep encouraging business owners to take even a small step online.

Rebekah Brooks Sees Into the Future

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The MPA's daily news feed spots a post in the Guardian's "Organ Grinder" blog about Rebekah Brooks, Chief Executive of Rupert Murdoch's News Internati...

Tom Hinkes Lands a Few Punches for the Importance of Marketing Intuition

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

It's always a contest between data and intuition. In the "CMO Strategy" corner at Ad Age today Tom Hinkes lands many blows for the power and importanc...

Audiences Don't Pay for Content

Mark McLaughlin | Posted 05.25.2011 | Media
Mark McLaughlin

The media industry needs to get healthy but we won't get there if we think about the Internet as the reason that consumers have stopped paying for content.

What's the Best Thing About the Internet in the Last 15 Years? The Onion.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

You have to love honest reporting. Likewise, truth in advertising. Maybe the best thing to result from the Internet in its first 15 years is The Onion.

Content, Content Everywhere And Not a Drop to Drink? Yahoo Buys Associated Content.

Jarvis Coffin | Posted 05.25.2011 | Technology
Jarvis Coffin

Yahoo! has bought Associated Content, giving it 350,000 freelance writers that gin-up stories from "neighborhoods" across the country. The move is clearly aimed at AOL's content-assembly-line initiative.

Nations Pledge Crackdown On Online Alcohol Ads

AP | BRADLEY S. KLAPPER | Posted 05.25.2011 | Technology

GENEVA — Countries around the world are pledging to get tough with companies that market beer and liquor on social media networks such as Facebo...

Doug Weaver Gets Real About Micro sites in a Box

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

It strikes me that nothing stupid has ever come from the mouth or pen (or keyboard) of Doug Weaver, which is a remarkable record given his 15 years as...

Magazines Are Up and iPadding Around

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

By itself is was going to be worth saying something about the panel discussion at the SXSW conference in Austin titled, "Could the iPad have saved Gou...

Towards a Bill of Rights for Online Advertisers

Benjamin Edelman | Posted 05.25.2011 | Technology
Benjamin Edelman

As small businesses move online, they deserve protections at least as strong as what they've enjoyed for decades in traditional advertising channels.

Broadcast Network Online Organizations Offer Innovation

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise.

After Two Weeks With The iPad 3G, It May Be Time for Redecorating. Good-Bye Computer Room.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

There is room on the second floor of our house that would be great for napping. I love this room. It's small with floor to ceiling bookshelves on two ...

Murdoch Targets Abu Dhabi as International Media Hub

Magda Abu-Fadil | Posted 05.25.2011 | Media
Magda Abu-Fadil

Abu Dhabi is slated to become the hottest new international media hub, if Rupert Murdoch and like-minded moguls have their druthers, but the region's ...

Nothing to Snore at: Pete Blackshaw Urges we "Get Back to Boring"

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Good column in Ad Age from Pete Blackshaw, EVP of Online Digital Strategic Services at Neilsen, which echoes what Rupert Murdoch had to say about the ...

Is YouTube the Successor to Television -- Or to LIFE Magazine?

Dan Schiller | Posted 05.25.2011 | Media
Dan Schiller

YouTube's content may render it less like commercial TV than like a prior icon of our common culture, Life Magazine -- which failed as a weekly late in 1972.

An Open Invitation to Rachel Lloyd

Jim Buckmaster | Posted 05.25.2011 | Impact
Jim Buckmaster

For the sake of rescuing victims and prosecuting criminals, is it really a good idea to eliminate the only venue for adult service ads that is highly responsive to law enforcement?

Rupert Murdoch Nails it: Media is Alive

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Murdoch is right: we can be blind to what is real and valuable. What's real and valuable is that we are awash in content.