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Online Advertising

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Has The Future-Proof Future Arrived?

Rob Norman | Posted 03.15.2015 | Business
Rob Norman

CES showed us "new new" things (who can resist a self-balancing skateboard from IO Hawk?) as well as iterations of old new things, but the overwhelming impression this time was that CES was for us, not just Marty Mcfly or the Jetsons.

Annoyed at the 'New Yorker' Online

Trisha de Borchgrave | Posted 03.07.2015 | Technology
Trisha de Borchgrave

I know print publications are losing money. Maybe, like Hollywood actors who advertise cognac and watches in foreign, far away places, the New Yorker is reaping revenue in the wee hours of human sleep when no one is really looking. Except some of us are and it's really annoying.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 02.07.2015 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

5 Mistakes New Online Businesses Need to Avoid

Jonathan Long | Posted 02.07.2015 | Small Business
Jonathan Long

Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

Jonathan Long | Posted 01.24.2015 | Small Business
Jonathan Long

If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.

Beauty Without the Beast

Phu Nguyen | Posted 12.16.2014 | Women
Phu Nguyen

Making snide comments about skinny women is no different than bullying a woman into believing she's too fat to be attractive. I know we like to support the underdog, but the underdog becomes relative to who's being bullied. This is why I find the term "reverse bullying" redundant.

4 Simple Tips to Improve Social Media Marketing Results

Lisa Parkin | Posted 12.08.2014 | Business
Lisa Parkin

Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.

A Plea for Taking Advertising Seriously

William M. O'Barr | Posted 11.12.2014 | Media
William M. O'Barr

If had a dime for every time I've heard someone say, "Oh, I don't pay any attention to ads. I don't let them affect me," I'd be very rich indeed. Truth be told, ads do affect us -- and often in ways that we never even stop to think about.

You Want More Leads - So Use These 9 Tips Now

Jonathan Long | Posted 11.02.2014 | Small Business
Jonathan Long

The only way to increase your conversion rate is to drive more traffic, and it needs to be targeted traffic. You could drive thousands of visitors to your website daily, but if they have no interest in what service or products you provide your conversion rate will be nonexistent.

Is Targeted Online Advertising Less Effective Than Believed?

Tricia Spencer | Posted 10.06.2014 | Business
Tricia Spencer

I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.

5 Ways New Google Advertisers Lose the Pay Per Click Game

Jon Rognerud | Posted 09.28.2014 | Small Business
Jon Rognerud

Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.

Yes, Those Outrageous Online Weight Loss Ads Are Too Good To Be True

Rob Haralson | Posted 09.09.2014 | Business
Rob Haralson

The phrase "if it sounds too good to be true, it probably is" is often overused but it certainly rings true with dietary supplement and weight loss advertisements -- be it on TV, in print, on the radio or on the Internet.

The Answer? Start With a Question

Amit Gupta | Posted 09.07.2014 | Business
Amit Gupta

"Next time, you know what you should do to get what you want?" It was my first job after business school, at a client meeting with a mentor. I had no idea what I should do. What my wise mentor said next is forever etched onto my brain. "Start with a question."

Google Just Made It Even Harder To Search For Porn

The Huffington Post | Timothy Stenovec | Posted 08.07.2014 | Technology

Google just got a little less NSFW. This week, Google banned advertisements that, in the words of the company, "promote graphic depictions of sexua...

You Are the Weakest Link: Why More Website Compromises Like Reuters Will Happen

Rob Leathern | Posted 08.24.2014 | Technology
Rob Leathern

As consumers we need to ask the companies whose sites we are visiting who they are working with, and be really clear what steps they are taking to prevent themselves being the weakest security link in what is an already weak website technology chain.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 08.11.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.

Free People Ballet-gate

Nora Younkin | Posted 08.11.2014 | Arts
Nora Younkin

Maybe we didn't react quickly enough and smartly enough regarding Free People Ballet-gate. This one got away from us. So now what?

Bianca Bosker

Should Online Ads Really Offer Binge Drinkers A Booze Discount?

HuffingtonPost.com | Bianca Bosker | Posted 06.06.2014 | Technology

Does the Internet have a duty to protect us from ourselves? I began to wonder as I attempted to trick Facebook into believing I was single. Hoping ...

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 08.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most m...

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

Why It's Unfortunate that 'Sex Sells' in Advertising and in Life

Madeline Wahl | Posted 08.02.2014 | Women
Madeline Wahl

We as a society need to stop looking skin-deep and need to actually dive deeper into ourselves and in our culture and find and listen to people who are changing the way things are done but aren't being heard.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

8 Reasons Your Business Should Hire a Pay-Per-Click Professional

Jonathan Long | Posted 07.16.2014 | Small Business
Jonathan Long

In the digital marketing world there are two major players when it comes to attracting website traffic: SEO and pay-per-click (PPC) advertising. There...

Why the Internet of Things Could Be the Next Biggest Thing in Retail

Steve Olenski | Posted 07.15.2014 | Business
Steve Olenski

When it comes to the Internet of Things, the possibilities are endless. How could it not? With the advent of wearable technology as just ONE example of the places -- or better still, the things the Internet is finding a home in -- endless possibilities may not even describe it well enough.