Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.