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Online Advertising

5 AdWords Tips to Improve Your Pay-Per-Click Advertising

Jonathan Long | Posted 07.06.2014 | Small Business
Jonathan Long

Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and ha...

From Generation X to Millennials and Upfront to NewFront: The Digital Disruption

Esmeralda Swartz | Posted 07.05.2014 | Media
Esmeralda Swartz

These days, with an estimated population of more than 80 million, millennials are growing up and becoming powerful in the way that matters most to advertisers.

What You Say Online Can and Will Be Used Against You

Russ Warner | Posted 06.30.2014 | Technology
Russ Warner

Don't post anything online that you wouldn't want your mother or the police knowing.

Weight Watchers' New Campaign Reaches New Heights of Cynicism

Katie Lowe | Posted 06.28.2014 | Healthy Living
Katie Lowe

It's yet more evidence that you have to be critical around food advertising, because -- ironically, given the level of woman-shaming going on around these parts -- when it comes to their own marketing ploys, companies like Weight Watchers have no shame.

What Is Happening to Language?

SidneyAnne Stone | Posted 06.08.2014 | Media
SidneyAnne Stone

I have been trying to avoid writing this piece for fear that I will sound like a grumpy old lady which, by the way, I am not. Even as I hear myself discuss this issue I remind myself of my high school English teacher, who was a miserable little thing in case you were wondering, yet I still feel compelled to introduce the topic.

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 06.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 06.08.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 06.07.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

SXSW Shingerview: Adam Harter, Pepsi

David Shing | Posted 05.27.2014 | Technology
David Shing

In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.

SXSW Shingerview: Howard Handler, MLS

David Shing | Posted 05.26.2014 | Technology
David Shing

With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.

SXSW Shingerview: PHD Grady Creative Collective

David Shing | Posted 05.21.2014 | Technology
David Shing

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.

Fashion Wrongs: 'Career Ready' Ad Proves Nordstrom is Overdue for a Marketing Makeover

Christina Pesoli | Posted 05.18.2014 | Women
Christina Pesoli

I might expect this sort of depiction of women in a photo accompanying a story in Penthouse Forum targeting guys with office sexcapade fantasies.

Marketing: If It Looks to Good to Be True, It Probably Is

Scott MacFarland | Posted 05.03.2014 | Business
Scott MacFarland

Almost all of us like to embellish a little -- it's part of our DNA as marketers, and we look for ways to make our product sell. But how far is too far?

Gifts, Social Media and Online Privacy

Jeremy Harris Lipschultz | Posted 04.27.2014 | Technology
Jeremy Harris Lipschultz

Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says.

5 Key SEO Metrics Explained

Jonathan Long | Posted 04.15.2014 | Small Business
Jonathan Long

Ranking number one for keywords that don't result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn't generating revenue provides zero benefit for the business.

U No Read, Me No Write

Melody Moezzi | Posted 04.14.2014 | Comedy
Melody Moezzi

Until recently, no editor ever encouraged me to write for the skimming, scanning, browsing, not-actually-reading "reader."

With Paper, Facebook Wants You to Forget Your Friends

Noah Mallin | Posted 04.06.2014 | Technology
Noah Mallin

The problem for Facebook is that consumers don't really see Facebook as a content hub, they see it as a place to connect with people they know. Those connections just happen to be more and more frequently through content.

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

World Magazine Trends 2013/14 Show Online Ad Upsurge

Magda Abu-Fadil | Posted 03.14.2014 | Media
Magda Abu-Fadil

The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...

Why a Blog Post Can Have More Impact Than a Super Bowl Ad

Jaleh Bisharat | Posted 03.10.2014 | Business
Jaleh Bisharat

You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

What If There Were No Ads

Tom J. Hidvegi | Posted 02.15.2014 | Media
Tom J. Hidvegi

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

Why Does Some Social Marketing Just Go Through the Motions?

Bill Blaney | Posted 02.08.2014 | Small Business
Bill Blaney

Agencies that matter, and the work that's remembered, are those that always strive for more, seek to entertain and inform, and honestly look to raise awareness of their client's brand in the most innovative way.

Tips to Crank Up Marketing in '14

John P. David | Posted 01.26.2014 | Small Business
John P. David

Today, successful marketers have taken on the added role of publishers. We can't necessarily wait for media to come and cover us, so we have to develop our own content.