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Online Advertising

Why They Track Us

Jules Polonetsky | Posted 07.03.2012 | Technology
Jules Polonetsky

Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?

(video) All Media Should be Earned, Digitas Creative Chief Says

Andy Plesser | Posted 05.31.2013 | Business
Andy Plesser

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the We...

Building Brands in the Digital Age

Dean Donaldson | Posted 06.02.2012 | Media
Dean Donaldson

If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.

Breaking the Consumer Addiction

Jamie Anne Richardson | Posted 05.27.2012 | Parents
Jamie Anne Richardson

The problem is that the ease with which we buy online is now rubbing off on our kids. The era of instant gratification blurs the line between wants and needs.

I Wish I Knew How to Quit You, Google

Nathan Newman | Posted 05.23.2012 | Technology
Nathan Newman

According to Googles Vic Gundotra: "If we do things that are evil, with one click you can leave Google..." But given the myriad ways Google penetrates the Internet, it is nearly impossible to quit Google and preserve your privacy.

Exploring the Future of Digital Video Journalism with NBC News Digital Chief Vivian Schiller

Andy Plesser | Posted 05.15.2012 | Technology
Andy Plesser

VIEQUES PR - The future of video journalism will be one of the two principal tracks at the Beet.TV executive retreat tomorrow and Saturday at the W Re...

Co-Opetition: The One-Size-Fits-All Solution to Bringing More Brand Dollars to Digital

Will Price | Posted 05.14.2012 | Business
Will Price

Why is interactive earning such a small share of brand advertising dollars? You could reason that it's cultural; historically marketers have looked to TV as the optimal brand-building medium, and you could assert that this thinking still dominates their point of view.

Digital Publishers Grabbing New Ad Share by Knowing Their Own Audience

Mike Smith | Posted 05.08.2012 | Media
Mike Smith

In 12-step recovery programs, the first step is to "admit we are powerless" over our digital publishing foibles. It seems publishers have "reached a bottom" and are now fully in recovery.

A New Way To Skip Video Ads?

The Huffington Post | Jason Gilbert | Posted 03.05.2012 | Technology

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....

Paul Blumenthal

Obama Camp Spending Big on Web Ads | Paul Blumenthal | Posted 02.17.2012 | Politics

WASHINGTON -- The amount President Barack Obama's reelection committee spent on online advertising surged in January to $4.26 million, according to fe...

This Time Google Pushed Too Far

John M. Eger | Posted 01.31.2012 | Technology
John M. Eger

Some time ago, Scott McNealy, then head of Sun Microsystems, in response to a question said quite emphatically, "Privacy is dead. Get over it." Nobody...

Why Advertising Is Dead

Jackie Barrie | Posted 03.21.2012 | Business
Jackie Barrie

All those poor advertisers are trying so hard to get our attention and make us buy more stuff, but it's just not working any more!

Google Admits Profiting From Illegal Ads

BBC News | Adrian Goldberg | Posted 01.10.2012 | Technology

Google is profiting from ads for illegal products generated by its flagship automated advertising system, the BBC has found....

Search Engines 101: Part 3

Marc Ostrofsky | Posted 02.19.2012 | Technology
Marc Ostrofsky

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to b...

Ben Craw

Going Beyond Google | Ben Craw | Posted 12.29.2011 | Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

Search Engines 101: Part 2

Marc Ostrofsky | Posted 02.14.2012 | Technology
Marc Ostrofsky

Advertising and Local Search Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-sear...

Space Invaders

Charles Kolb | Posted 02.06.2012 | Business
Charles Kolb

I'm all for our capitalist society and for making profits, but at some point. American consumers will rebel against the relentless intrusion into their private time and their private space.

Search Engines 101: Part I

Marc Ostrofsky | Posted 01.22.2012 | Technology
Marc Ostrofsky

Everyone knows what search engines are. But relatively few know how to use them effectively.

Gerry Smith

Hackers Hijack Millions of Computers For Online Ad Scam | Gerry Smith | Posted 01.09.2012 | Technology

More than four million computers around the world were hijacked by hackers who diverted Internet traffic to reap millions of dollars from online adver...

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012 | Small Business

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond....

Sell Before You Buy: 10 Steps to a Successful "Reverse E-Commerce" Business

Marc Ostrofsky | Posted 01.01.2012 | Business
Marc Ostrofsky

One of the most exciting opportunities posed by the Internet today is "reverse e-commerce." You can "sell before you buy" with virtually no limits.

How Your Credit Card Could Be Used To Target Ads

Posted 12.25.2011 | Technology

By Emily Steel, Wall Street Journal Visa has filed several patent applications that provide a blueprint for using credit-card transaction data to t...

Breaking Through in the Age of Peak Media

Brian Monahan | Posted 12.04.2011 | Media
Brian Monahan

Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?

The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011 | Business
David Cohen

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.