Online Book Marketing

We hear it all the time: "the window for reviews is shrinking." And yet we still see reviews appearing everywhere. So how can you capture a share of this market?

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a ...

Like many authors, I've learned to adapt to this new way of thinking. As a collector of books, I have treasured first and autographed editions all over my house, but I'm also a convert to eBooks. I've been reading them on my iPhone and I'm eagerly awaiting delivery of my first Kindle.

Increasing traffic to our website and/or blog can be a full-time job. But it doesn't have to be.

You hear it all the time: video sells. But often we find ourselves with a nice little YouTube channel and one video, at a loss for how to create additional content or what might be compelling.

On average, the media rejects 95% of pitches they get. How can you become part of the 5% that get picked up for a story?

We have an ever-shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.

Part 1: What is a Platform and How Can You Identify it? There's a lot of information out there on the "how" of social media: How to set up a Twitter ...

We wanted to get novelists to think about how to best capture what's great about their book with our Twitter event. Quickly the restrictions of 140 characters became apparent.

I found the following story in a recent issue of Elle magazine. Notice how you can find marketing stories in all sorts of magazines, even fashion m...

The key to successful holiday promotion is planning along with enough advanced marketing so that you're not spinning your wheels in the fall wondering why you're not making any traction.

Free stuff can help you sell more of the paid merchandise, but you have to be careful. Here are some tips to help you maximize the use of free.

Success is not about hard work alone. It's also about making smart, savvy choices and not being blinded by your own ambition, creativity, or ego such that it undermines your work.

Many people hop onto Twitter thinking it's a numbers game when it really isn't. It's not the size of the audience that matters but how engaged they are in you and your message.

Here is my interview with Ron Hogan, Director of E-Marketing Strategy, Kate Rados, Director of Digital Initiatives, Chelsea Green Publishing, and Abby Stokes, teacher and author of A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming.

If you've ever been perplexed about your site ranking and tempted to call Google and say "Hey, where's my site?" try these tips.

Making your bookstore your research laboratory is a fantastic way to position yourself for success, regardless of how you are published.

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.