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Online Book Marketing

It Isn't Amazon Publishers Should Fear. It's Bookbub.

Mike Alvear | Posted 10.16.2015 | Business
Mike Alvear

There's a new Sheriff in town for publishers to fear and it isn't Amazon. It's Bookbub, the ebook discount promotion behemoth that sends millions of emails every day to book lovers looking for bargains.

How to Sell More Books Without Spending a Dime

Penny C. Sansevieri | Posted 10.13.2015 | Books
Penny C. Sansevieri

What has changed is the fact that in order to succeed, you must start with a strong strategy. At the end of the day, nothing else you do will matter if these pieces aren't in place.

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Book Marketing Predictions for 2014

Penny C. Sansevieri | Posted 02.04.2014 | Books
Penny C. Sansevieri

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, tha...

10 Mistakes Authors Make that Cost a Fortune (and how to avoid them)

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can't address each o...

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

Discovery: Another Buzzword We're Wrestling to Understand

Penny C. Sansevieri | Posted 10.22.2013 | Books
Penny C. Sansevieri

The publishing industry (and any industry for that matter) loves to throw out buzzwords. A few years ago it was "platform;" now it's Discovery. You ca...

Ten Deadly Marketing Mistakes Almost Every Author Makes

Penny C. Sansevieri | Posted 07.23.2013 | Books
Penny C. Sansevieri

People always ask me what's the single biggest mistake authors make. I'm not sure it's just one mistake, though the truth is that one mistake can sink...

9 Things Every Publicist Does (Differently) That You Should Do, Too!

Penny C. Sansevieri | Posted 01.26.2013 | Books
Penny C. Sansevieri

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.

A Journey Into the Multiple Levels of Hell (or How to Publish Your First Book)

Chris Hurn | Posted 01.23.2014 | Small Business
Chris Hurn

The modern publishing industry is a bit broken. If you're considering writing a book for the first time, expect to do most of the heavy lifting to market it.

12 Ways to Build Your Brand and Promote Your Book on Twitter

Fauzia Burke | Posted 10.03.2012 | Books
Fauzia Burke

Here are 12 ways to be more strategic about your time on Twitter.

10 Steps to Ebook Success

Ben Arogundade | Posted 08.06.2012 | Books
Ben Arogundade

I recently set up my own e-publishing imprint after 20 years working in print. Before launching, I did a lot of research into the market. Here are my top tips for ebook success.

The Secrets to Getting More Book Reviews (Even if Your Book Is Already Out)

Penny C. Sansevieri | Posted 07.25.2012 | Books
Penny C. Sansevieri

We hear it all the time: "the window for reviews is shrinking." And yet we still see reviews appearing everywhere. So how can you capture a share of this market?

A Simple Guide for Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 01.31.2012 | Books
Penny C. Sansevieri

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a ...

Reverse Windowing: Publishers Experiment With EBook Releases Before Print

Red Room | Posted 01.21.2012 | Books
Red Room

Like many authors, I've learned to adapt to this new way of thinking. As a collector of books, I have treasured first and autographed editions all over my house, but I'm also a convert to eBooks. I've been reading them on my iPhone and I'm eagerly awaiting delivery of my first Kindle.

Twenty Ways to Drive More Traffic to Your Website and Blog

Penny C. Sansevieri | Posted 11.23.2011 | Books
Penny C. Sansevieri

Increasing traffic to our website and/or blog can be a full-time job. But it doesn't have to be.

A Quick and Easy Guide to Using Video in Your Promotion

Penny C. Sansevieri | Posted 10.16.2011 | Books
Penny C. Sansevieri

You hear it all the time: video sells. But often we find ourselves with a nice little YouTube channel and one video, at a loss for how to create additional content or what might be compelling.

Thirty Ways to Make Yourself Irresistible to the Media

Penny C. Sansevieri | Posted 09.18.2011 | Books
Penny C. Sansevieri

On average, the media rejects 95% of pitches they get. How can you become part of the 5% that get picked up for a story?

Craft an Exceptional Elevator Pitch

Penny C. Sansevieri | Posted 06.13.2011 | Books
Penny C. Sansevieri

We have an ever-shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.

Fans, Friends, and Followers: How to Build a Solid Author Platform That Sells More Books!

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Part 1: What is a Platform and How Can You Identify it? There's a lot of information out there on the "how" of social media: How to set up a Twitter ...

Popping My Twitterville Cyber-Cherry

David Henry Sterry | Posted 05.25.2011 | Books
David Henry Sterry

We wanted to get novelists to think about how to best capture what's great about their book with our Twitter event. Quickly the restrictions of 140 characters became apparent.

Marketing Advice From a Victoria's Secret Model

John Kremer | Posted 05.25.2011 | Books
John Kremer

I found the following story in a recent issue of Elle magazine. Notice how you can find marketing stories in all sorts of magazines, even fashion mag...

Getting a Head Start on Holiday Sales

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

The key to successful holiday promotion is planning along with enough advanced marketing so that you're not spinning your wheels in the fall wondering why you're not making any traction.

How to Monetize "Free"

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Free stuff can help you sell more of the paid merchandise, but you have to be careful. Here are some tips to help you maximize the use of free.