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Online Book Publicity

Digital Branding for Authors: When to Start, What to Do and Why It's Important

Fauzia Burke | Posted 06.24.2015 | Books
Fauzia Burke

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book.

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Book Promotion Disappointments Can Happen

Stacey J. Miller | Posted 12.12.2013 | Books
Stacey J. Miller

You can have a long and impressive history of doing everything right. And still, book promotion disappointments can happen. They can happen to anyone, at any time.

9 Things Every Publicist Does (Differently) That You Should Do, Too!

Penny C. Sansevieri | Posted 01.26.2013 | Books
Penny C. Sansevieri

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.

Amazon Warfare: Stuffing the Customer-Review Box

Paul Raeburn | Posted 12.04.2012 | Media
Paul Raeburn

Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.

Book Promotion Is a Crummy Investment, But It's an Excellent Opportunity

Stacey J. Miller | Posted 08.14.2012 | Books
Stacey J. Miller

A book promotion might pay off in increased book sales. But you have to be lucky. That said, book promotion campaigns are excellent opportunities for authors.

Five Losing Media Pitches and How to Avoid Them

Stacey J. Miller | Posted 11.29.2011 | Books
Stacey J. Miller

Your pitches do matter, and media decision-makers take them seriously. That's why you want to avoid sending pitches that could sabotage your chances as you conduct your book promotion campaign.

Understanding How the Traditional Publishing Model Works

Penny C. Sansevieri | Posted 07.05.2011 | Books
Penny C. Sansevieri

In order to succeed in publishing, you must have a working knowledge of all facets of the market. Understanding traditional publishing is one of them.

Craft an Exceptional Elevator Pitch

Penny C. Sansevieri | Posted 06.13.2011 | Books
Penny C. Sansevieri

We have an ever-shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.

Meet Mega Bestselling Indie Heroine Amanda Hocking

Tonya Plank | Posted 05.25.2011 | Books
Tonya Plank

Amanda Hocking is really something of a wunderkind. At only 26 years old, the Minnesota native has written a total of 17 novels. Since self-publishing...

Twitter 101: Tips to Get You Started

Fauzia Burke | Posted 05.25.2011 | Technology
Fauzia Burke

What I discovered when I actually engaged on Twitter has turned me into a devotee. Twitter has been one of the greatest learning tools of my career.

Social Media From The Trenches

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

Here is my interview with Ron Hogan, Director of E-Marketing Strategy, Kate Rados, Director of Digital Initiatives, Chelsea Green Publishing, and Abby Stokes, teacher and author of A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming.

Real Time Web for Old Time Books

Fauzia Burke | Posted 05.25.2011 | Technology
Fauzia Burke

By staying off of Twitter and Facebook, as a marketer, you are missing out on community building, and you are also unaware of the conversations taking place about you, your books, and your competition.

I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.