Online Branding

The Future of the Web: Brand Content & Browsers

Matt Spangler | Posted 01.02.2012

Matt Spangler

The next great American novel -- is that what brands are now hunting? What's your dream? What's your story? Because that's what you're selling. That's the future of the web.

Moving to the Mobile Web, Best Practices in New Report from Opinion Lab

Daisy Whitney | Posted 05.25.2011

Daisy Whitney

As brands and businesses continue to migrate their services to the growing number of smartphone users, they will want to keep the user experience that is particular to mobile phones.

But Does Twittering Really Sell Books?

Debbie Stier | Posted 05.25.2011

Debbie Stier

Gary Vaynerchuk built his brand using these free tools (Facebook, Twitter, Ustream, Tumblr, etc.) and he used the tools that he wrote about in the book to succeed with the book itself.

Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 05.25.2011

Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

Online Branding for Writers

Fauzia Burke | Posted 05.25.2011

Fauzia Burke

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.