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Online Branding

3 Signs You Have A Terrible Personal Brand On Social Media

N. Kimron Corion | Posted 11.08.2016 | Business
N. Kimron Corion

A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of ...

Powering Up Your Brand

Sophie Andrews | Posted 05.24.2016 | Business
Sophie Andrews

From the biggest names in the world such as Harley Davidson and Apple to some of the smallest that are less well known such as clothing and lifestyle ...

Instagram Changed Their Logo and Uhh... It's Pretty Bad

Maxwell Barna | Posted 05.19.2016 | Business
Maxwell Barna

Photo-sharing wunderkind Instagram gave itself a makeover last week, and everyone on the Internet is throwing a pretty big fit over it. While I'm not ...

4 Ways to Tell Your Fashion Brand Story

Dorit Sasson | Posted 03.23.2016 | Style
Dorit Sasson

These are just some ways to tell your brand story. Of course, your website, logo, colors and design support your online person and brand image. The key is being able to manipulate these visual elements to help tell the right story.

Being Your Brand: Why Social Media Matters

Maxwell Barna | Posted 03.14.2016 | Business
Maxwell Barna

Staying active on Facebook, Twitter, Instagram (especially), and even SnapChat have all provided me with opportunities I wouldn't have otherwise looked for.

8 Tips for Growing Your Social Media Presence

Cheyenne Bostock | Posted 11.30.2016 | Business
Cheyenne Bostock

For the serious entrepreneur, business owner or brand builder, it's a wise decision to create a social media presence not only to reach the millions and billions of people around the world, but to also build brand awareness. For all you social media beginners out there, here are a few tips that will help you to grow your social media presence.

Don't Name Baby After Dad -- You're Damning His Online Reputation (And Yours!)

Ryan Erskine | Posted 11.25.2016 | Business
Ryan Erskine

Naming the baby after the father used to be as common as meatloaf and green beans. It was a deeply rooted and well-respected tradition.

Three Steps to Online Branding Success for Authors

Fauzia Burke | Posted 11.03.2016 | Books
Fauzia Burke

I speak and work to promote authors online and almost all of them feel that their needs are not supported by their publishers. As someone who has worked in-house, I know how hard everyone works and how passionate they are about their books. So I wonder why there is this disconnect?

Building A Brand Through YouTube

Natalie MacNeil | Posted 09.24.2016 | Business
Natalie MacNeil

By 2019, Cisco has predicted that 80% of all content consumed on the internet will be VIDEO. Yes, you read that right: 80 percent!

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2016 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

How to Effectively Brand Yourself -- Regardless of Your Budget

Casey Cavanagh | Posted 08.12.2016 | Business
Casey Cavanagh

A brand is not just a logo; it's a reputation. It's a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business with you, it also acts as a way of setting expectations.

Six Essentials to Build an Unbeatable Real Estate Brand

Stacey Cohen | Posted 07.14.2016 | Business
Stacey Cohen

Successful realtors understand the power of personal branding. Whether you're a real estate broker, agent, Fortune 500 CEO or boutique agency owner, it's more important than ever to present a compelling and consistent message that resonates with your target audience.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2016 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

Do We Heart Southwest's New Brand?

Tom Silva | Posted 06.02.2015 | Business
Tom Silva

Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.

8 Tips to Brand Yourself Online to Attract More Customers

Jonha Revesencio | Posted 05.23.2015 | Business
Jonha Revesencio

Branding yourself is loaded with gems and takes you on a journey of self-discovery, providing enough insights, tools and valuable information to market your unique brand with what exactly you need to attract more customers to your business.

Hollywood Branding Secrets That Entrepreneurs Can Use Too

Brian Ainsley Horn | Posted 11.09.2014 | Business
Brian Ainsley Horn

In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.

4 Ways to Elevate Your Personal Brand With Video

2morrowknight | Posted 10.25.2014 | Technology
2morrowknight

Whatever brand you are looking to create, give it real thought, and then put it to the test. Along the way, you'll make lots of mistakes, but the key is to pick yourself up and make the right enhancements.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Brand Nation

Michael Drew | Posted 05.19.2014 | Business
Michael Drew

Branding can be thought of as shorthand for what a person knows about you -- your reputation, your reliability, your product. Yes, it's been overuse...

Sink or Swim: Brand Development Through Content Marketing

Allie Gray Freeland | Posted 04.08.2014 | Business
Allie Gray Freeland

What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on top.

Wake Up Brands: Customers Will Punish Those Who Get the Twitter Experience Wrong

Rob Tarkoff | Posted 01.23.2014 | Business
Rob Tarkoff

A good experience over Twitter is good for everybody. Twitter certification is about a smart company reaching out to their ecosystem to help deliver better, more satisfying customer experiences and we're glad to be a part of it.

#Mompreneurs: Branding Yourself for Business

Sandy Abrams | Posted 08.11.2013 | Small Business
Sandy Abrams

Rene Syler is the perfect example of someone who had success on national television and was fired, hit rock bottom trying to stay in an industry that just didn't fit anymore and then created her own career built around her own unique brand online.

'Worst Stay Ever': Using Online Engagement to Build Your Customer Base

Anthony Pappas | Posted 05.27.2013 | Business
Anthony Pappas

As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.

The A, B, C of Online Branding

Jack R. Miles | Posted 03.04.2013 | Small Business
Jack R. Miles

For marketers, the Internet is like a building site, except houses are replaced with brands.

You're Not a Social Business Leader If __________? (10 Hints)

Vala Afshar | Posted 02.20.2013 | Business
Vala Afshar

Instead of defining what a social business executive is, we decided to list 10 hints that you're not a social business executive.