Online Marketing

Four Steps to Managing Your Online Reputation

Carol Roth | Posted 05.22.2012

Read More: Internet Marketing, Marketing, Online Reputation, Customer Loyalty, Small Business, Online Marketing, Small Business News
Carol Roth

For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.

Read Post

"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your Website

Marc Ostrofsky | Posted 05.15.2012

Read More: Online Marketing, Marketing, Marketing Strategy, Online Sales, Marketing Best Practices, Internet Sales, Conversion-Rate, Conversion, Technology News
Marc Ostrofsky

When you consider that even small improvements in your conversion rate translate into dramatic increases in income, you begin to understand that investing time in trying to convert the traffic you drive is well worth your effort.

Read Post

Too Many Marketing Options, Too Little Time: What's an SMB to Do?

Stuart Wall | Posted 05.07.2012

Read More: Small Business Advertising, Online Marketing, Seamless Web, Open Table, Advertising, Online Advertising, Small Business News
Stuart Wall

Today's small business owners are faced with a seemingly endless parade of online marketing vendors. So how do you separate hype from reality and choose the right marketing platform?

Read Post

Why They Track Us

Jules Polonetsky | Posted 05.04.2012

Read More: Online Marketing, Commercials, Internet Privacy, Online Privacy, Online Advertising, Advertising, Internet Advertising, Obama Administration, Federal Trade Commission, Technology News
Jules Polonetsky

Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?

Read Post

Why I Won't Let My Teen Get A Smartphone

Debra Ollivier | Posted 04.03.2012

Read More: Online Marketing, Smart Phones, Teens and Technology, Cell Phones, Pen, Facebook, Computer Addiction, Baby Boomers, Parenting post50, Fifty News
Debra Ollivier

My son is sure that smart phones will make you smarter. I beg to differ -- and that's whether you're 16 or 60.

Read Post

Does Social Media Really Convince Customers To Buy?

The Huffington Post | Nate C. Hindman | Posted 04.03.2012

Read More: Twitter Business, Video, How to Use Twitter, Twitter, Online Marketing Trends, Online Marketing, Small Business News and Trends, Facebook, Facebook Business, Twitter for Business, Small Business News

Email is still the most common way people receive digital messages from companies, but messaging through Twitter and Facebook is more likely to cause ...

Read Whole Story

3 Reasons to Make Time for Social Media

Janine Popick | Posted 05.01.2012

Read More: Social Media, Small Business, Social Networks, Online Marketing, Marketing, Women in Business, Business, Verticalresponse, Small Business News
Janine Popick

Using social media marketing to grow your business is worth it. Here are three reasons you need to be out in front of this new medium:

Read Post

Everything You Need to Know if Your Business Is Attacked Online

Penny C. Sansevieri | Posted 04.29.2012

Read More: Google, Online Marketing, Komen, Entrepreneurs, Komen Planned Parenthood, Business News
Penny C. Sansevieri

At one time or another it could happen to all of us. We're attacked online. Whether it's an errant blog post, a misunderstood tweet, or something more...

Read Post

Easy and Inexpensive Ways to Build Your Own Powerful Media List

Penny C. Sansevieri | Posted 04.14.2012

Read More: Online Marketing, Small Busines Marketing, Marketing, Social Media Marketing, Media Pitch, Building Your Own Media List, Media List, Building a Media List, Media Lists, Small Business News
Penny C. Sansevieri

PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact. As a business owner, speaker, or author, you don't need to have that big of a media list; you just need a strong set of contacts.

Read Post

Long Live Snail Mail!

The Huffington Post | Rieva Lesonsky | Posted 01.12.2012

Read More: Small-Business-News-and-Trends, Snail Mail, Direct Marketing, Email Marketing, Video, Survey Says, Direct Mail Marketing, Online Marketing, Small Business News and Trends, Epsilon, Online Marketing Tips, Marketing Tips, Epsilon Survey, Small Business News

Despite the prevalence of email and digital marketing and the stigma of junk mail, a recent study finds that consumers still prefer direct mail when i...

Read Whole Story

A Simple Guide for Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 01.31.2012

Read More: Online Promotion, Online Marketing, Online Book Marketing, Book Marketing, Seo, Books News
Penny C. Sansevieri

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a ...

Read Post

Search Engines 101: Part I

Marc Ostrofsky | Posted 01.22.2012

Read More: Google, Online Marketing, Search Engines, Online Advertising, Search Engine Optimization, Tips, Technology News
Marc Ostrofsky

Everyone knows what search engines are. But relatively few know how to use them effectively.

Read Post

Traditional Marketing in an Online World: The Blinds.Com Story

Marc Ostrofsky | Posted 01.16.2012

Read More: Merchandising, Inventory, blinds.com, Online Marketing, Marketing, Retail Sales, Order Processing, Business News
Marc Ostrofsky

When you think of e-commerce in its simplest form, you think of a store (website), a product (or service), merchandising (online marketing), a way to ...

Read Post

We've All Been Hacked

Jason Lorimer | Posted 01.08.2012

Read More: Online Marketing, Marketing, Social Media, Internet Privacy, Online Privacy, Social Media Marketing, Internet Marketing, Technology News
Jason Lorimer

I know what you're thinking: "People are not going to check in everywhere they go. Too Orwellian." But people will adapt to using this technology in their daily lives because it is useful to them and integrated into their on-and-offline worlds.

Read Post

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012

Read More: Digital Marketing, Video, Marketing Strategy, Advertising Tips, Grey Advertising, Online Advertising, Online Marketing, Advertising Strategy, Grey New York, Marketing Tips, You've Got, Small Business Video, Tor Myhren, Small Business News

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...

Read Whole Story

Sell Before You Buy: 10 Steps to a Successful "Reverse E-Commerce" Business

Marc Ostrofsky | Posted 01.01.2012

Read More: Inventory, Internet Business, Online Advertising, Chinatown, Online Marketing, San Francisco, Online Business, Houston, Reverse E-Commerce, Order Fulfillment, New York, Wholesale, Harwin, Business News
Marc Ostrofsky

One of the most exciting opportunities posed by the Internet today is "reverse e-commerce." You can "sell before you buy" with virtually no limits.

Read Post

Small Business Essentials

Nelson Davis | Posted 12.21.2011

Read More: Vision, Giant Corporations, Small Business Venture, Small Business, Virtual Assistant, Business Venture, Business Essentials, Business Trend, Passionate, Networking Events, Making It, Networking, Social Media, Partnership, Virtual Phone, Trade Shows, Online Marketing, Collaborations, Small Business America, Small Business News
Nelson Davis

If you are only focused on what business is trendy today and how much money you can make quickly, the end is already in sight for your enterprise.

Read Post

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011

Read More: Retailers, Point-of-Sale, Shopper-Marketing, National Retail Federation, Small Business, Crm, Sales, Online Retail, Acquisition, Cause-Related-Marketing, Sales Motivational, Retail, Media, Cause Marketing, Business, Continuity Programs, Social Media Marketing, Products, Retail News, Retail Industry, Voice of Customer Marketing, Customer Retention, Retail Sales, Multichannel Marketing, Yoplait, Online Marketing, McDonald's, Branding, Relationship Marketing, Marketing, Shoppers, Marketing Best Practices, Business News
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Read Post

Hollywood Meets the Web: The Outlook for Video Branded Entertainment (A Recorded Webcast)

Andy Plesser | Posted 11.27.2011

Read More: Lloyd Braun, Karen-Cahn, Video Branded Entertainment, Beet.TV, AOL Video, Stephanie Sarofian, Scott Donaton, Video-Branded-Entertainment, Online Video Branding, Online Marketing, Technology News
Andy Plesser

Live from the AOL Studio in New York today, at 2:00 p.m. EDT, tune-in to the Beet.TV Leadership event.

Read Post

Facebook Announcement Signals the Age of Discovery

Garren Givens | Posted 11.22.2011

Read More: Social Startups, Social Networking, Techstars, Y Combinator, Entrepreneurs, Online Shopping, Silicon Alley, Facebook, Online Journalism, Amazon, Internet, F8, Internet Privacy, Online Marketing, Startups, Mark Zuckerberg, Dibsie, Netflix, Entrepreneurship, Pandora, Silicon Valley, Technology News
Garren Givens

Discovery has been a feature of the Internet for a long time, but there's an important difference between "today's most-emailed stories" and content that relates to the stories I've read, liked, or reviewed. This is discovery based on me.

Read Post

29 Ways to Get More From Your Nonprofit Website's Landing Pages

John Haydon | Posted 10.31.2011

Read More: Nonprofits, Marketing, Social Media Marketing, Websites Nonprofits, Improving Your Website, Online Marketing, Marketing Nonprofits, Website Tips, Nonprofit Websites, Impact News
John Haydon

Write copy in second person narrative. The word "you" directly addresses the reader, and makes the landing page 100 percent about them.

Read Post

Stop Poking, Start Personalizing

Ming Chen | Posted 10.24.2011

Read More: Online Marketing, Internet Social Marketing, Social Networks, Social Networking, Social Network Marketing, Facebook Marketing, This Is My Story Campaign, Technology News
Ming Chen

Now with followers and friends, people and businesses can, for the first time, quantify their popularity. This also has meant that all types of content, even down to status updates, are under pressure to generate feedback and forwarding.

Read Post

Tad Martin, Cross Commerce Media: 27 Million And Counting

The Huffington Post/AOL Small Business | Lauren Drell | Posted 07.28.2011

Read More: Video, Marketing Plan, Cross Commerce Media, Marketing Strategy, Overstock, Online Media, Starting a Business, Tad Martin, Online Marketing, Running a Business, Marketing Tips, 27 Million and Counting, Small Business Video, Overstock.com, Small Business News

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

Read Whole Story

SEO: An Open Letter to CEOs and Boards of Directors

Larry MacDonald | Posted 09.25.2011

Read More: Business Development, Increasing-Revenue, New-Business, Sales, Board of Directors, Ceos, Online Marketing, Websites, Web Design, Seo, Search Engine Optimization, Profitability, Technology News
Larry MacDonald

Search engine optimization? CEOs and board members, as well as managers of international companies wrote me asking why they should be concerned about ...

Read Post

Facebook 101: Business Basics With a Cyber Twist

Carolyn Ziel | Posted 09.20.2011

Read More: Online Marketing, Facebook Advertising, Branding, Personal Branding, Branding Strategies, Facebook, Marketing Best Practices, Facebook Business, Social Media Marketing, Small Business News
Carolyn Ziel

Ever since Facebook become the dominant player in social networking, marketers and business owners are looking for new ways to tap into this growing c...

Read Post