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Online Marketing Trends

3 LinkedIn Hacks I Bet You Didn't Know

Anfernee Chansamooth | Posted 03.29.2016 | Business
Anfernee Chansamooth

LinkedIn, every professional knows about it, but how many actually leverage it properly?

How to Attract and Keep Great Content Marketing Talent

Ian Mills | Posted 03.04.2016 | Business
Ian Mills

Content marketing is one of the cornerstones of effective online marketing for any type of business. It's an exciting time to be a content marketer. T...

8 Experts Predict What Digital Marketing Will Look Like In 2016

Rahul Varshneya | Posted 12.11.2015 | Business
Rahul Varshneya

Even though the fundamentals of marketing remain the same -- creating unique or innovative messaging, knowing who your target audience is, knowing where to find them -- one has to continuously acquire new skills, learn and understand as the consumption patterns change over time.

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

Top 7 Business Influencers To Follow On Periscope

Amanda Goldman-Petri | Posted 09.02.2015 | Business
Amanda Goldman-Petri

Twitter's new live-streaming application Periscope is quickly gaining popularity, and entrepreneurs are racing to become known as the go-to experts on the platform.

Engagement Is In, Exclusivity Is Out!

Danielle Sabrina | Posted 08.13.2015 | Business
Danielle Sabrina

When it comes to business matters, entrepreneurs like to learn from the best; it's in our blood to constantly seek out the people we'd like to model ourselves after. It's no surprise, then, that we look to those with lots of followers when coming up with our social media strategies.

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2016 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

The Importance of Online News for Building Authority

Chuck Boyce | Posted 05.28.2016 | Business
Chuck Boyce

The key to building an authoritative media presence is using all the available resources. Plus, a successful authority strategy includes identifying target audiences and understanding how audiences gather information.

5 Ways Animated Videos Can Help Increase Conversions

Brian Ainsley Horn | Posted 05.08.2016 | Small Business
Brian Ainsley Horn

The utilization of videos on a business's site as a means of advertising and educating has increased exponentially. Furthermore, animated videos, also known as whiteboard animation, are a popular and effective option.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Why You Need to Ditch Marketing Formulas

Maggie Patterson | Posted 11.16.2014 | Small Business
Maggie Patterson

While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and small businesses, the reality is that things are more complicated than ever.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 10.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 10.18.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Why a Blog Post Can Have More Impact Than a Super Bowl Ad

Jaleh Bisharat | Posted 03.10.2014 | Business
Jaleh Bisharat

You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.

Twelve Social Media Predictions for 2014

Penny C. Sansevieri | Posted 02.15.2014 | Small Business
Penny C. Sansevieri

The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game,...

Local SEO: 5 Tips to Conquer Your Local Market

Jonathan Long | Posted 01.25.2014 | Small Business
Jonathan Long

What can local businesses all over do to get their business at the top of local search results? They can start by following these 5 local SEO tips.

Why Your Business Needs to be Found on Mobile Devices [Infographic]

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.

5 Tips for Successful Content Marketing

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

These actions include social sharing, newsletter registrations, lead capture form submissions, online purchases, phone calls and physical business location visits.

Why Your Business Should Be Using Infographics

Jonathan Long | Posted 11.03.2013 | Business
Jonathan Long

The benefits of using a infographic content and design service are numerous and as a business owner you should really consider adding it to your content marketing strategy.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.