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Online Marketing Trends

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Why You Need to Ditch Marketing Formulas

Maggie Patterson | Posted 11.16.2014 | Small Business
Maggie Patterson

While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and small businesses, the reality is that things are more complicated than ever.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 10.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 10.18.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Why a Blog Post Can Have More Impact Than a Super Bowl Ad

Jaleh Bisharat | Posted 03.10.2014 | Business
Jaleh Bisharat

You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.

Twelve Social Media Predictions for 2014

Penny C. Sansevieri | Posted 02.15.2014 | Small Business
Penny C. Sansevieri

The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game,...

Local SEO: 5 Tips to Conquer Your Local Market

Jonathan Long | Posted 01.25.2014 | Small Business
Jonathan Long

What can local businesses all over do to get their business at the top of local search results? They can start by following these 5 local SEO tips.

Why Your Business Needs to be Found on Mobile Devices [Infographic]

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.

5 Tips for Successful Content Marketing

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

These actions include social sharing, newsletter registrations, lead capture form submissions, online purchases, phone calls and physical business location visits.

Why Your Business Should Be Using Infographics

Jonathan Long | Posted 11.03.2013 | Business
Jonathan Long

The benefits of using a infographic content and design service are numerous and as a business owner you should really consider adding it to your content marketing strategy.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

4 Digital Mediums That Convert Local Consumers Into Buyers

Jonathan Long | Posted 10.28.2013 | Business
Jonathan Long

If you are a local business owner then toss your traditional marketing out the window and focus on these four digital mediums. Your revenue and profits will thank you later.

The Optimal Social Strategy: Leveraging Content to Drive Business Results

Jim Yu | Posted 11.05.2013 | Business
Jim Yu

Many companies make the mistake of using social tools to portray themselves in an entirely new light, which can lead to mixed and inauthentic messages. Instead, identify what your company does well and use social tools to amplify those things.

Mobile Growth Challenge: Scale and Conversion

Jim Yu | Posted 10.14.2013 | Business
Jim Yu

Across industries, brands are creating mobile campaigns to capitalize on this largely untapped channel for engagement. However, many of these campaigns have been based on trial and error, as there isn't a rulebook to guide marketers to mobile success.

Does Social Media Really Convince Customers To Buy?

The Huffington Post | Nate C. Hindman | Posted 04.03.2012 | Small Business

Email is still the most common way people receive digital messages from companies, but messaging through Twitter and Facebook is more likely to cause ...