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Online Reputation

Fake News Can Damage Your Corporate Reputation

John P. David | Posted 12.09.2016 | Media
John P. David

Fake news is poised to make the leap from an obscure aspect of political skullduggery to a mainstream marketing practice.

4 Techniques To Help Boost Your 5-Star Reviews

Dan Steiner | Posted 12.07.2016 | Business
Dan Steiner

Businesses often have a long to-do list that includes getting the word about new promotions, making sure they order enough products or equipment to su...

The Grinch: What Happened AFTER He Stole Christmas?

Ryan Erskine | Posted 11.30.2016 | Technology
Ryan Erskine

Have you Googled the Grinch recently? Go ahead, take a look. His search results are abysmal. Nearly the entire first page is clouded by allegations ...

Post-Election Social Media Posts Could Haunt Your Online Reputation

John P. David | Posted 11.18.2016 | Politics
John P. David

A week removed from the craziest presidential election in modern times, and we continue to feel the aftermath, particularly on social media sites wher...

Why Marketing Pros Should Care About the Dark Web

John P. David | Posted 10.18.2016 | Business
John P. David

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones.

Improve Crisis Messaging Through Deeper Social Media Analysis

John P. David | Posted 08.16.2016 | Business
John P. David

Doctoral students Doug Wilbur and Dani Myers analyzed Twitter responses to a crisis and found that seemingly unorganized or semi-organized groups may actually develop organized positions toward a company in crisis.

How Online Reputation Services Can Help After a Big Blunder

AJ Agrawal | Posted 07.02.2016 | Business
AJ Agrawal

Sooner or later, someone is going to mess something up. The odds say it all. Whether it's you or an employee, you are going to have a bad interaction ...

Reputation Control Equals Cyber Security

Alan W. Silberberg | Posted 06.22.2016 | Technology
Alan W. Silberberg

The Internet can be an upside down, sideways kind of place when your own Reputation is at stake. Topsy-turvy doesn't even begin to cut it when your pe...

Video Marketing and Brand Reputation. The Wishmaker Meets Web Manager Mauro Perrella

Simonetta Lein | Posted 06.09.2016 | Media
Simonetta Lein

I am very honored to have the web marketing guru Mauro Perrella back here with me. He's an international web manager with long-standing, extensive exp...

Glassdoor Offers Transparent Company Reviews

John P. David | Posted 06.09.2016 | Business
John P. David

The site has quickly built strong online authority. A search for nearly any company with the word "jobs" next to it will likely find the company's Glassdoor listing on the first or second page of search results. In some instances, the Glassdoor listing hits above the company site.

Companies, Clients and Colleges Are Googling You. Now What?

Ryan Erskine | Posted 06.06.2016 | Business
Ryan Erskine

Your online presence is one of the best ways to build identity capital and invest in your future. Don't throw that opportunity away by avoiding the digital sphere. Instead, focus on maintaining an active, positive online reflection of your personal brand.

5 Ways You May Be Damaging Your Kid's Reputation

Chester Goad, Ed.D. | Posted 05.18.2016 | Parents
Chester Goad, Ed.D.

There are many ways teens can damage their own reputations without our help. After all, their frontal lobes aren't even fully developed, so they are ...

Why Student Athletes Need to Be Careful About Their Online Reputation -- and the NCAA Should Help

Patrick Ambron | Posted 05.18.2016 | Sports
Patrick Ambron

It goes without saying, the athletes embroiled in these controversies and embarrassments are responsible and should be held accountable for their behavior -- whether it be criminal or simply immature. But they are not the only ones at fault.

Improving Your Online Reputation in Time for Graduation

Jennifer Hanley | Posted 04.27.2016 | College
Jennifer Hanley

The other day I got a phone call from a distant cousin whose son is getting ready to graduate from college and is looking for a job in Washington, D.C...

Why Startups Need to Manage Their Online Reputation from Day One

David Wither | Posted 04.21.2017 | Business
David Wither

Every single day millions of Google searches are made. If you're a startup, the last thing you need is to have someone smearing your name before you g...

5 Ways to Ruin Your Reputation in Business

Lisa Larter | Posted 03.31.2017 | Business
Lisa Larter

There are five ways to ruin your reputation in business that you need to avoid. These mistakes are reputation killers, destroying your credibility and taking away people's desire to do business with you.

Communicating: You Have the Right to Remain Silent

Jeffrey Sharlach | Posted 03.29.2017 | Business
Jeffrey Sharlach

Sticks and stones may indeed break your bones but was it ever really true that "words will never hurt you?"

Don't Name Baby After Dad -- You're Damning His Online Reputation (And Yours!)

Ryan Erskine | Posted 11.25.2016 | Business
Ryan Erskine

Naming the baby after the father used to be as common as meatloaf and green beans. It was a deeply rooted and well-respected tradition.

PR Problems and Legal Muscle Don't Always Mix 

John P. David | Posted 11.06.2016 | Miami
John P. David

It baffles me when companies hire lawyers to manhandle public relations issues.

What's the Deal With Book Deals?

John P. David | Posted 10.12.2016 | Home
John P. David

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. Here's what I have learned so far about the current state of publishing.

The Ashley Madison Hack: A Privacy Issue, Not an Adultery Issue

Patrick Ambron | Posted 08.21.2016 | Technology
Patrick Ambron

While on the surface this may seem like a deserved day of reckoning for exposed adulterers, it speaks to a much larger privacy issue that concerns everyone. We live our entire lives online, and our actions there hinge on the promise of privacy.

Can Your Reputation Withstand Increased Surveillance?

John P. David | Posted 07.28.2016 | Business
John P. David

Sitting in a restaurant with a friend recently, I asked a simple question: How many cameras are in this place?

4 Steps to Managing Your Small Business' Online Reputation

Jonha Revesencio | Posted 06.01.2016 | Business
Jonha Revesencio

Since 90 percent of customers say their buying is influenced by online reviews, you'd better make sure your online reputation, in reviews and other places, is as positive as possible.

Attention Graduates: You Will Be Googled

John P. David | Posted 05.28.2016 | Business
John P. David

Anyone in the workforce who wants to have a long and successful career needs to look good online. We can't all be David Geffen and be worth $6.9 billion, but we can start at the bottom and work our way up -- as long as we can get that first opportunity.

The 3 Best Ways to Become a Highly Connected Entrepreneur

John Bowen | Posted 05.05.2016 | Small Business
John Bowen

As entrepreneurs, we understand the power of connection -- how building meaningful relationships can result in huge and sometimes unexpected wins for our businesses. We've all had that experience.