A lot has changed since the early days of Internet video. Today's professionally produced content is not only leaps and bounds from early amateur video, it's competing with broadcast television for viewers and ad dollars.
Of course, we all know that if there's one truism in entrepreneurship, it's that change is the only constant we can rely on. And sometimes we really do need to change course. So how do you know if you should pivot or reboot?
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.