Once you craft your corporate image, you need to protect it. The more successful you are, the more jealous competitors, angry customers, and those with an agenda will attack you. You have to be prepared with the following three sets of procedures.
Fortunately (and unfortunately) many people that start and run a business often don't know the problems and difficulties they are likely to face. Why do I say fortunately? If they knew about all these problems, they probably would not start the business in the first place.
As more Americans use the Internet and mobile devices as part of their daily lives, harnessing these technologies is increasingly among the best ways to get an accurate read on voters' complex attitudes and opinions.