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Oracle Marketing Cloud

When It Comes to Marketing and Advertising Not Just Any Visual Will Do

Steve Olenski | Posted 09.20.2014 | Business
Steve Olenski

The power of visuals in marketing and advertising is not the future, it is the present. Ok, technically it's the present AND the future but my point is this is not something that's coming down the road nor is it a trend or a fad for that matter.

How Marketing Leaders Can Secure a Seat in the C-Suite

Lisa Nirell | Posted 06.17.2014 | Business
Lisa Nirell

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth ...