Now, if a company chooses to not test its products on animals purely because it makes good business sense, I am actually fine with that. As long as animals aren't being made to suffer and killed for a new lipstick or shampoo, I'm happy.
I am campaigning with Cruelty Free International to end the use of animals in cosmetics and household product safety testing, and I find myself making the argument that caring about animals is good science and good business.
New York Fashion Week attracts the boldest, the most fashionable, the daring, and the beautiful. Whether we're attending the shows or not, it's a good reminder to put our best face forward because, let's face it, a natural glow is the best accessory.
How can you tell if your beauty products are made sustainably? The answer must include some assurance that claims of sustainability are not just a form of greenwashing. Is there substance behind the sustainability claims of the beauty business?
Greenwashing is not only a rip-off if you pay more for a product based on green claims, but it can be dangerous by lulling us into using products carrying precisely the kinds of ingredients we are seeking to avoid.