This election "season" has given us pretty much everything, a good majority of it unwanted. Everyone is well aware of all that's happened by now, so we don't need to waste time dwelling on the details. Something that has become evident to us, though, is how similar the managing of a candidate's brand is to the managing of an organization's brand.
Leigh Steinberg, the inspiration for the title character in the film Jerry Maguire, is one of the most successful agents in the history of American sports. He is also a master negotiator. Psychological scientists believe they may have an explanation for Steinberg's seemingly irrational behavior and for its ironic success.