Diarrhea remains the second leading cause of death in children under five years old -- approximately 760,000 deaths every year. Each episode deprives a child of the necessary nutrition to live and thrive -- play, go to school and grow.
We all came away with a better understanding of all the behind-the-scenes work of a successful marketing campaign. Even the designer of the life-saving box agreed there will be more demand for a life-saving bag.
In Canada, we may go into our local grocery store and find that our favourite crackers are temporarily out of stock but rarely do we experience an empty medicine supply. It is almost unimaginable. Not so in developing countries, like Guatemala.