As much as the media pushes the medal count, we the fans are smarter than that. We don't care much about who wins. We want to feel. And in every sport there is a story to be told, feelings to be kindled.
Much as we may admire the spectacle of perfectly muscled, perfectly strong, and vibrant Olympian bodies, what makes us care are the stories of illness and disability that attest to the athletes' humanity.
More than 10,000 athletes from all over the world will compete at the Olympics in the next few weeks, making it extremely hard for anyone to keep up with who's doing what and when. So we wondered, just who does the world want to watch anyway?