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Oscars Advertising

Ron Dicker

How Ads During Oscars Beat Super Bowl Spots | Ron Dicker | Posted 02.25.2012 | Home

How can pretty boys in tuxedos and waifs in gowns beat the crap out of 260-pound linebackers? In advertising, of course, when the Oscars go toe-to-...

Why Advertisers Love Oscar

Los Angeles Times | Meg James | Posted 05.25.2011 | Home

This year, the advertisers are better known than the movies. After being threatened by the Hollywood writers strike, the 80th Annual Academy Awards t...

Melt Your Oscar For Cash

Bloomberg | Andrew Harris and Andy Fixmer | Posted 05.25.2011 | Home

The glitter on the central figure at this year's academy awards ceremony has never been so costly. With gold at an all-time high, the price of each g...