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Oscars Advertising

Ron Dicker

How Ads During Oscars Beat Super Bowl Spots | Ron Dicker | Posted 02.25.2012 | Business

How can pretty boys in tuxedos and waifs in gowns beat the crap out of 260-pound linebackers? In advertising, of course, when the Oscars go toe-to-...

Melt Your Oscar For Cash

Bloomberg | Andrew Harris and Andy Fixmer | Posted 05.25.2011 | Business

The glitter on the central figure at this year's academy awards ceremony has never been so costly. With gold at an all-time high, the price of each g...

Why Advertisers Love Oscar

Los Angeles Times | Meg James | Posted 05.25.2011 | Business

This year, the advertisers are better known than the movies. After being threatened by the Hollywood writers strike, the 80th Annual Academy Awards t...