If your work schedule is already overloaded, PR (or other specialized business development activities) might be a great thing to move to your "to contract" list. Hiring outside help can decrease your workload and alleviate psychological pressure.
Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:
It appears that the Democrats in Name Only Who Bought into Slick Willie Clinton's promotion of NAFTA two decades ago have done an about-face--or perhaps were run out of office?
By making the choice to outsource some or all of the marketing your company needs, you can make sure that experienced, talented professionals are working with your business to get it the attention it deserves on social media, on the Internet, at trade shows, and much, much more.
For some that are struggling just to get by, it can be the only way the business manages to pay employees and keep the lights on. For others with a little more of a safety net, a big tax refund is a major opportunity.
Writing is a vital skill that is applied in many areas of life, especially for those who are entering the workforce, whether they are doing so as an employee or a business owner.
Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.
Entrepreneurship runs in the blood of Akshay. His father was a Silicon Valley tech veteran who encouraged Akshay to intern in startups early on starting at 14 years old.
It is time to question the resources being outlaid to sports programs when elementary educational programs are being curtailed.
This is not what democracy looks like -- secret trade deals rammed through in record time that guarantee fat corporate profits, but likely result in net job loss and wage competition that leads to pay stagnation in the U.S. for years to come.
Consider this advice: drop the risky outsourcing; treat your employees as Southwest does; and stop ratcheting up the fees for baggage, changes of reservations, etc. Unless, that is, you believe that customer backlash, investigations by media and lawmakers and lower job gratification are not anywhere on your horizon.
If you're building a business, you've probably had to think about building your software solution. Very often, the way to go is outsourcing, be it onshore or offshore.
The U.S. economy has lost more than a third of its industrial base over the past 20 years and with it more than six million good-paying jobs. This loss is the real cause of the rising economic inequality that now plagues our nation.
We're in a deep, deep hole. And there's a simple rule about holes: When you're in a hole, stop digging. Stop digging!
The gains from technology must be channeled to a broader base of the population than has benefited so far. That requires a major educational component. In order to create broad-based prosperity, workers need the skills to participate in the brave new world implied by a digital economy.
In the brave new world envisioned by pundits, we will all be micro-entrepreneurs with personal brands -- each of us controlling our own destiny, selling our services into digitally enabled markets. Traditional employers and wage slavery will be extinct.