Consistency sits at the core of brands. No matter what the circumstances, the people behind the brand are expected to deliver the same experience or product; a can of Coca-Cola purchased in Tokyo should taste identical to one in New York City or London. With great brands, you know what to expect, and it is delivered time after time regardless of the location.
When you are pregnant with your first baby it is an extremely exciting and somewhat scary time in your life. The unknowns are enormous, you know there will be a baby at the end of it all but that is about all you can be sure of. So what happens when you are the first of your friends, the first of your generation in the family to have a baby?