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Owned Media

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 05.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

The Race to Earn Readers on Owned Media

Daniel Newman | Posted 04.26.2014 | Business
Daniel Newman

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

Only Two Ways to Guarantee Short-Term Digital Marketing Returns

Chad Pollitt | Posted 11.09.2013 | Technology
Chad Pollitt

It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.