There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?
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Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."
There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.
It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.
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