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Paid Media

5 Social Advertising Mistakes to Avoid

Ekaterina Walter | Posted 02.17.2015 | Technology
Ekaterina Walter

All good things must come to an end. And sadly, we're nearing the end of the golden age of organic reach. But there is saving grace. And that hope rests in social advertising.

Why Instagram Matters

Jeff Pulver | Posted 01.18.2015 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Only Two Ways to Guarantee Short-Term Digital Marketing Returns

Chad Pollitt | Posted 11.09.2013 | Technology
Chad Pollitt

It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.

The Game Has Changed

Katherine Warman Kern | Posted 05.25.2011 | Technology
Katherine Warman Kern

The video game business has discovered what movie theaters, live sports and concert events have known for a long time: there is a reason motivating people to pay a huge premium to attend events.