The IFA Tech Show in Berlin has grown over the years into a must-attend event for tech companies around the world to show off everything from the latest smartphones and tablets to smartwatches and home appliances.
Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.
There are 1,500 exhibitors here, from 70 countries. What I found intriguing is that -- at least this year -- the innovation was far more in the home appliance end rather than with what usually gets the attention, computer-related products.
The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.