The media holds a large influence over our culture and society. Not only does it provide entertainment and advertisement, but it also acts as a reflection of our values, beliefs, and self-understanding.
Where this feminist movement fought for inclusion and equality, the current movement that Always is helping to further is focused on developing self awareness around our language. Phrases get so embedded and entrenched in our culture, often putting a particular group of people at a disadvantage.
I'm a 23-year-old working in corporate America and I'm expected to look clean-cut, professional and sophisticated each day. Executives aren't going to take me seriously if I'm wearing a suit but have alfalfa sprouting from my scalp.
I'm all for female empowerment, but I do NOT think this video accomplishes it (as for dramatizing sexism to sell shampoo, I can't even). It didn't leave me feeling empowered and inspired; it left me feeling like I needed a shower.