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Parks Associates

Timothy Stenovec

Standalone HBO Could Inspire Millions To Ditch Cable, Survey Says

HuffingtonPost.com | Timothy Stenovec | Posted 01.26.2015 | Technology

As many as 7 million people might cut the cord once HBO launches its new streaming service later this year. At least that's how a market research firm...

Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

Jacqueline Corbelli | Posted 11.24.2014 | Technology
Jacqueline Corbelli

It's clear from the sheer magnitude of TV spending that the biggest screen is a persistent mainstay and high priority. However, changes playing out this year also hint of desire among marketers to stay more flexible in the way they approach TV.

Women Buy More Tech Products Than Men -- So Why Are We Still Stuck With Pink Laptops?

Jessica Pearce Rotondi | Posted 03.12.2012 | Women
Jessica Pearce Rotondi

Contrary to stereotypes, women buy more tech products than men, according to a recent survey. Here's why it matters.