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Patagonian Toothfish

What's in a Name?

Sam Sommers | Posted 09.15.2012 | Home
Sam Sommers

Names matter. Whenever we hear one, we draw a wide range of assumptions about the individual person (or item) in question. Just ask the fish merchant whose stroke of naming genius turned the undesirable Patagonian toothfish into the haute cuisine Chilean sea bass.

PHOTOS: Spanish Fishing Company Receives Millions Despite Record, Report Finds

Posted 12.01.2011 | Green

By Kate Willson and Mar Cabra Of The International Consortium of Investigative Journalists One of the world’s most controversial fishing operatio...