iOS app Android app

Paula Berg

Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI

Paula Berg | Posted 07.31.2013 | Denver
Paula Berg

With so many moving targets and evolving channels, how can we know and show that communications strategies and messages are making an impact?

Turning Lemons into Lemonade: 11 Components of a Social Media Crisis Plan

Paula Berg | Posted 05.25.2011 | Denver
Paula Berg

While crises are never welcome or wished for, they are a fact of life and an opportunity -- an obligation, even -- to show the world what you're really made of.

I Can't Hear You: 5 Tips for Breaking Through the Deluge of News

Paula Berg | Posted 05.25.2011 | Denver
Paula Berg

As the social media landscape continues to evolve, organizations will have to continually find new ways to permeate permission-based news streams in order to be heard.

What Is QR Coding?

Paula Berg | Posted 05.25.2011 | Technology
Paula Berg

Once America catches on to QR bar codes, it is going to explode and QR readers are only going to get better with 4G.