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Pay Per Click

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

Jonathan Long | Posted 11.25.2014 | Small Business
Jonathan Long

If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.

5 Ways New Google Advertisers Lose the Pay Per Click Game

Jon Rognerud | Posted 09.28.2014 | Small Business
Jon Rognerud

Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 09.15.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

8 Reasons Your Business Should Hire a Pay-Per-Click Professional

Jonathan Long | Posted 07.16.2014 | Small Business
Jonathan Long

In the digital marketing world there are two major players when it comes to attracting website traffic: SEO and pay-per-click (PPC) advertising. There...

5 AdWords Tips to Improve Your Pay-Per-Click Advertising

Jonathan Long | Posted 07.06.2014 | Small Business
Jonathan Long

Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and ha...

How to Write Strong Pay-Per-Click Ad Copy

Jonathan Long | Posted 07.01.2014 | Small Business
Jonathan Long

Ad copy is one of the most important components of a pay-per-click advertising campaign. While traditional advertising allows the advertiser to get th...

4 Things You Need to Know for SMB Search Marketing Success (That We Bet You Know Already)

John Gagnon | Posted 12.08.2013 | Small Business
John Gagnon

Before you jump into search marketing that you have to pay for, make sure you're covered for free in the two most important areas for every small business.

Search Engines 101: Part 3

Marc Ostrofsky | Posted 02.19.2012 | Technology
Marc Ostrofsky

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to b...

Ben Craw

Going Beyond Google

HuffingtonPost.com | Ben Craw | Posted 12.29.2011 | Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

Evolutionary marketing - Tribal, viral and mobile

Brett King | Posted 05.25.2011 | Business
Brett King

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage...