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Peanut Butter Cheerios

Peanut Butter Cheerios Campaign's Spot-On Portrayal of Fathers

Christopher A. Brown | Posted 10.12.2014 | Parents
Christopher A. Brown

General Mills Canada recognizes that the company doesn't have to denigrate dads to sell a product. This campaign reflects the growing influence of dads as moms' partners in raising children in all aspects of domestic life.

Here's 'How To Dad,' According To A Cheerios Commercial

The Huffington Post | Sarah Barness | Posted 07.23.2014 | Parents

Parenting advice comes from all over. From your own parents, the books, everyone who has ever had a baby... And now, a cereal box? In a new commer...