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People Like Choices But Not Too Many

Ira Kalb | Posted 02.01.2017 | Home
Ira Kalb

Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers ...

Big Soda May Be Messing With Our Most Trusted Health Organizations

The Huffington Post | Erin Schumaker | Posted 10.12.2016 | Home

Between 2011 and 2015, Coca-Cola and Pepsi sponsored 96 national health organizations. This includes the American Diabetes Association and the Nationa...

The Human Cost Of Conflict Palm Oil

Lindsey Allen | Posted 08.08.2016 | Home
Lindsey Allen

Human trafficking, child labor, inadequate safety equipment resulting in routine exposure to toxic chemicals, union busting, and other labor abuses are sadly all too common on palm oil plantations, helping to keep the cost of this oil artificially low on the global market.

The Unappetizing, Hidden Ingredient In Your Candy Bar

The Huffington Post | Dominique Mosbergen | Posted 07.12.2016 | Home

What’s in that candy bar you’re munching on or the shampoo lathered in your hair? Along with the sugar and the chemicals, there may be a hidden in...

Buyers Want Choices but Not Too Many

Ira Kalb | Posted 07.11.2016 | Home
Ira Kalb

Good marketing follows universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to apply...

Pepsi Is Adding Aspartame Back Into Its Diet Drinks

The Huffington Post | Suzy Strutner | Posted 06.28.2016 | Home

Last summer, PepsiCo announced it would remove the controversial chemical aspartame from its Diet Pepsi soft drink. Now, one year later, it's bringing...

Palm Oil Linked To Child Labor -- Again

The Huffington Post | Dominique Mosbergen | Posted 06.09.2016 | Home

Palm oil: useful and ubiquitous, it also happens to be one of the most destructive ingredients on the planet. The industry has been linked to mass ani...

It's Time for Soda's Superstar Songsters to Change Their Tune

Laurie David | Posted 05.02.2016 | Home
Laurie David

I don't believe Selena Gomez or Andra Day would intentionally harm a single child, and yet their association with Coke will inevitably set millions of children on a path to poor health. We can't go on letting these stars use their cachet to hook our kids.

Climate Change This Week: A Really Hot 2016 Start, a Really Cool Battery, and More!

Mary Ellen Harte | Posted 03.15.2016 | Home
Mary Ellen Harte

Today, the Earth got a little hotter, and a little more crowded. When The Forest Goes, So Does This Beauty, a beautiful tropical forest hummingbir...

In Big Tobacco's Dark Shadow, Big Soda Looks to the Developing World

Michael F. Jacobson | Posted 02.11.2017 | Home
Michael F. Jacobson

As Americans continue to connect the dots between soda consumption and type 2 diabetes, obesity, and other diseases, fewer and fewer Americans are drinking soda. The Dietary Guidelines for Americans recommends that we choose water over soda, local and state governments are pushing for new taxes and warning labels on fizzy drinks, and Big Soda is generally hunkering in its bunker.

New CSPI Report Highlights Childhood "Globesity" Crisis, Hits Hard at Big Soda

Kimberly Cooper | Posted 02.09.2017 | Home
Kimberly Cooper

As the childhood "Globesity" epidemic continues to make headlines, The Center for the Science in the Public Interest (CSPI) released a new report this...

Long Island City and Astoria, Queens NY: Unsung but Not for Long

Malerie Yolen-Cohen | Posted 02.09.2017 | Home
Malerie Yolen-Cohen

Unlike Huntington, Port Jeff, The Hamptons, and the rest of Nassau and Suffolk Counties, Long Island City and neighboring Astoria reside in the borough of Queens, one subway stop from mid-town Manhattan and right on the East River.

James Corden Steals Cindy Crawford's Spotlight In Pepsi Ad Parody

The Huffington Post | Jamie Feldman | Posted 02.08.2016 | Home

This is the best Pepsi "commercial" we've seen since, well, Cindy Crawford also starred in the original version. James Corden debuted a reboo...

What Trump's Link to Red Bull Tells Us About His Potential as a Winning Brand

Allen Adamson | Posted 01.04.2017 | Home
Allen Adamson

Once you've found your focus, communicate your message consistently. Sure, it's normal to want to make this group and then that group happy, but we all know flip-flop is not a pathway to success.

Venezuela Frees Workers Detained For Not Making Enough Pepsi

Reuters | Nina Golgowski | Posted 12.21.2015 | Home

Employees at a Pepsi-Cola Venezuela plant have been freed after being detained by the government for halting operations, Empresas Polar, the owner of ...

Crystal Pepsi Makes Its Triumphant, Transparent Return

The Huffington Post | Suzy Strutner | Posted 12.09.2015 | Home

Good news, '90s kids: Crystal Pepsi is back in all its clear, caffeine-free glory. But don't rush to the grocery store just yet. You'll have to win y...

What Nathan Fielder and Don Draper Can Teach Us About the 'Empire'-Pepsi Deal

Lara Zarum | Posted 12.01.2016 | Home
Lara Zarum

Some critics have expressed disgust at the extent to which Pepsi has taken over the storyline; others are upset over Empire's decision to link a young, hip character with a product that promotes diabetes. The deal calls to mind the finale of Mad Men, in which Don Draper supposedly achieves enlightenment.

James Murdoch Says Digital Advertising Needs An Overhaul

The Huffington Post | Judah Robinson | Posted 11.19.2015 | Home

Digital advertising is stuck in the dark ages and needs to catch up, says 21st Century Fox CEO James Murdoch. At a summit hosted by The Paley Center f...

Breaking Western Water Taboos

Peter H. Gleick | Posted 10.26.2016 | Home
Peter H. Gleick

For public agencies, the drought has highlighted how unprepared the region is for growing pressures from population growth and from climate change, which has already been implicated in worsening the severity of the drought.

The Rise (And Fall?) of Big Soda

Nancy Huehnergarth | Posted 10.09.2016 | Home
Nancy Huehnergarth

Marion Nestle's new book, Soda Politics: Taking on Big Soda (And Winning), takes us on a fascinating, detailed and disturbing journey, tracing the rise of the world's soft drink behemoths, and the damage they have inflicted on the world's health and environment.

How People Successfully Lose Weight

Nancy Deville | Posted 08.24.2016 | Home
Nancy Deville

In my 20 years of writing, discussing, and counseling people on weight loss, I have pondered, why are some people successful in losing weight and othe...

8 Simple Signature Summer Cocktails

Rachel Hollis | Posted 08.05.2016 | Home
Rachel Hollis

Being an event planner for many years I became a sucker for the signature cocktail, that's why I'm always coming up with new cocktail creations whenev...

10 Surprising Facts You Never Knew About Coca-Cola

The Daily Meal | Posted 08.07.2016 | Home
The Daily Meal

Did you know that back in the day, soda's leading lady, Coca-Cola, was in fact produced, and marketed, as a health tonic? We took a trip down memory lane to discover just how America's sugary drink of choice came to be.

Diet Pepsi With Aspartame Isn't Going Away Completely

The Huffington Post | Joe Satran | Posted 07.10.2015 | Home

Aspartame lovers can stop hoarding Diet Pepsi now. In April, PepsiCo announced that it was removing aspartame from Diet Pepsi in response to growing ...

So Let Me Get This Straight...

Domenick Scudera | Posted 06.09.2016 | Home
Domenick Scudera

Franklin Graham took to Facebook to announce he is moving his accounts to another bank to protest the Wells Fargo commercial featuring a lesbian couple. He is boycotting Tiffany's because they are selling wedding rings to gay couples. So is it safe to assume that he will be moving his Facebook and Twitter and Google and YouTube accounts to other media? Friendster, maybe?