As Americans continue to connect the dots between soda consumption and type 2 diabetes, obesity, and other diseases, fewer and fewer Americans are drinking soda. The Dietary Guidelines for Americans recommends that we choose water over soda, local and state governments are pushing for new taxes and warning labels on fizzy drinks, and Big Soda is generally hunkering in its bunker.
Some critics have expressed disgust at the extent to which Pepsi has taken over the storyline; others are upset over Empire's decision to link a young, hip character with a product that promotes diabetes. The deal calls to mind the finale of Mad Men, in which Don Draper supposedly achieves enlightenment.
Franklin Graham took to Facebook to announce he is moving his accounts to another bank to protest the Wells Fargo commercial featuring a lesbian couple. He is boycotting Tiffany's because they are selling wedding rings to gay couples. So is it safe to assume that he will be moving his Facebook and Twitter and Google and YouTube accounts to other media? Friendster, maybe?