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Capitalism You Can Fall in Love With

Auren Kaplan | Posted 02.09.2012 | Impact
Auren Kaplan

Capitalism is changing. It is evolving. And big companies are going to start to realize that when the cause is the brand, the consumer cannot get enough. That means two things: 1. More profits and 2. more good.

Pepsi To Launch New Soda In 2012

Posted 11.18.2011 | Home

PepsiCo will bring its new line of mid-calorie soda, Pepsi Next, nationwide at the beginning of 2012. The soft drink, which has 60 calories per servin...

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?

PepsiCo Hopes To Reduce Famine By Investing In Ethiopian Chickpeas

Posted 11.21.2011 | Home

PepsiCo, along with the UN World Food Programme and USAID, has launched Enterprise EthioPEA, a program aimed to increase chickpea production in Ethiop...

Agriculture for Better Nutrition

Dr. Derek Yach | Posted 11.18.2011 | Impact
Dr. Derek Yach

We face a major shift in the global conversation on health. Chronic or noncommunicable diseases are leading causes of death worldwide and they play a...

Why Pepsi's CEO Should Continue Speaking Out

Judith Samuelson | Posted 09.06.2011 | Business
Judith Samuelson

If I could give an award for the most bewildering headline in recent months, it would be the WSJ story about Pepsi and the shrinking cola market. Let me get this straight. PepsiCo is criticized for focusing on healthy foods?

Local Food or Less Meat? Data Tells the Real Story

Andrew Winston | Posted 08.28.2011 | Green
Andrew Winston

It would seem logical that the best way to shrink your food-related carbon footprint associated would be to buy from near by. But it turns out that this assumption is wrong.

Check Out What Pepsi Refresh Project Winners Have Done To Promote Art & Music -- And Vote To Fund More! (PHOTOS)

Posted 08.09.2011 | Impact

Since 2010, Pepsi has been on a mission to dole out $20 million in grants through its Pepsi Refresh Project to non-profits, businesses, and individual...

The Case For Cheesecake And Hot Fudge Sundaes

Michael Sigman | Posted 08.04.2011 | Healthy Living
Michael Sigman

The fantasy that President Obama would celebrate his Bin Laden triumph by enjoying a cigarette reminds us that an American president would sooner sneak a few puffs in some dark corner of the White House than publicly partake in such a "sinful" pleasure.

Check Out Past Pepsi Refresh Project Winners -- And Vote To Fund The Next Inspiring Ideas! (PHOTOS)

Posted 12.22.2011 | Impact

Since 2010, Pepsi has been on a mission to dole out $20 million in grants through its Pepsi Refresh Project to non-profits, businesses, and individual...

This Week's Shining and Falling Stars: Sofia Vergara and Will Smith

Judy Kurtz | Posted 07.12.2011 | Entertainment
Judy Kurtz

ABC sitcom star Sofia Vergara is becoming the princess of product endorsements -- landing yet another major deal in a matter of months.

Inside Pepsi's Secret Labs: Taste Robots, Bee Larvae And More

Posted 07.10.2011 | Home

In this week's New Yorker article "Snacks for a Fat Planet," John Seabook explores PepsiCo's attempt to create healthier snack food, while still remai...

Pepsi's Social Vending Machine

Posted 07.06.2011 | Home

Vending machines just got a whole lot more complicated, thanks to Pepsi's new Social Vending System. In addition to regular, old-fashioned soda vendin...

Pepsi Invents 'Social' Vending Machine

Techland | Posted 06.27.2011 | Technology

It doesn't need to be reiterated but if you're thinking of starting a business, make sure it has "social" in the name somewhere. Social is so very, ve...

Sofia Vergara In a Sexy Swimsuit In New Commercial

Posted 06.20.2011 | Entertainment

Sofia Vergara sits beachside and the world goes crazy. Because of something she said on Twitter. The "Modern Family" star is the new face -- and bo...

In The Public Interest: How Much Did You Pay for Tax Dodging Corporations?

Phineas Baxandall | Posted 06.19.2011 | Politics
Phineas Baxandall

Instead of cutting needed programs, our leaders should take a close look at our unbalanced tax code and close the outrageous loopholes that allow the wealthiest individuals and corporations to skip out on paying their share.

Remembering Coke's 'OK' Campaign

Gastronomista | Posted 06.01.2011 | Home

OK Soda debuted in 17 test market cities in 1993, including our hometown. Lord knows we didn't need any more soda - just ask our mothers or dentists -...

How Pepsi Fell Behind Coke

Ad Age | Posted 05.25.2011 | Home

Pepsi lost the cola war last week. It's debatable whether the brand was defeated or unwittingly surrendered by abandoning tried-and-true advertising ...

The Three Most Important Elements in Marketing to Teens Today

Tina Wells | Posted 05.25.2011 | Business
Tina Wells

For the next eight weeks, I'll be sharing excerpts from my new book, Chasing Youth Culture And Getting It Right. Capturing the heart of a teen consum...

Cultivating Contagion in the Social Media Sphere

Rishi Dave | Posted 05.25.2011 | Technology
Rishi Dave

Direct conversations with your customers are incredibly powerful, but the seeming lack of control can be unnerving. So how can you engage at a meaningful level?

New Diet Pepsi "Skinny" Can

The Huffington Post | Dean Praetorius | Posted 05.25.2011 | Home

Pepsi's giving the diet version of its drink a makeover. The new Diet Pepsi "Skinny Can" will debut at New York's Fall 2011 Fashion Week this month. ...

Reading the Super Bowl Pictures: Just the Usual Racial Violence ... and Liberals in Logging Accidents

Michael Shaw | Posted 05.25.2011 | Media
Michael Shaw

2011-02-07-o.jpgHere's my take-away on this Superbowl ad and corporate media's "critique".

Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

The New Reality -- How The Davos Man Is Being Dragged Into The 21st Century

Dr. Sasha Galbraith | Posted 05.25.2011 | Business
Dr. Sasha Galbraith

The World Economic Forum kicked off this week. And this year, the press is enamored with the new quota system.

McDonald's, Pepsi Tapped To Help Write UK Health Policy

The Guardian | Felicity Lawrence | Posted 05.25.2011 | Home

The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, ...