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Super Bowl Spending

Robbie Vorhaus | Posted 05.25.2011 | Media
Robbie Vorhaus

With almost 100 million viewers expected to view the Super Bowl, CBS has sold every available commercial spot. But at close to $3 million for a 30-second ad, advertisers have plenty of alternatives.

Pepsi Refresh Project LAUNCHES, Relies On Social Media, Your Feedback For Outreach Projects

Posted 05.25.2011 | Impact

The Pepsi Refresh Project formally launched today, utilizing Twitter, Facebook and a Web site to encourage participation. Jill Beraud, chief marketin...

Green Power. Who's Buying and Where is it Headed?

Jonathan A. Schein | Posted 05.25.2011 | Green
Jonathan A. Schein

The U.S. Environmental Protection Agency released its quarterly rankings of the nation's top green power purchasers, with Intel Corporation leading th...

Pepsi Super Bowl Ads: The 13 Most Memorable (VIDEO)

Posted 05.25.2011 | Sports

Pepsi will not be airing a commercial during Super Bowl XLIV in 2010. To mark the end of an era, we've compiled some of the most memorable Pepsi ads f...

Costco Stops Carrying Coke Products

AP | Posted 05.25.2011 | Business

PORTLAND, Ore. — Costco says it is no longer carrying Coca-Cola products in its stores nationwide due to a pricing dispute with the beverage mak...

PepsiCo's $1.26 BILLION Case: Two Men Claim Pepsi Stole Their Idea To Sell Bottled Water

Posted 05.25.2011 | Business

MILWAUKEE (AP) -- Two men who claim PepsiCo stole their idea to sell bottled water sued the snack and drink maker in Wisconsin and won a $1.26 billion...

'AMP UP Before You Score': Pepsi App Helps Guys Score Chicks, Brag About It (VIDEO)

Posted 05.25.2011 | Technology

Watch video below Pepsi has just come out with an iPhone app called "AMP UP Before You Score" that offers to help guys "get lucky" with 24 differen...

The Pepsi Optimism Project: Tracking America's Outlook

Jill Beraud | Posted 05.25.2011 | Impact
Jill Beraud

Curious minds and creative spirits have always fueled this country's angels. Our role as a corporate citizen is to provide the fuel additive to allow those angels to take flight.

Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 05.25.2011 | Sports
Richard Laermer

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.

Food Lobby Mobilizes, As Soda Tax Bubbles Up

HuffPost Investigative Fund | Posted 05.25.2011 | Green

By Christine Spolar, Huffington Post Investigative Fund and Joseph Eaton, Staff Writer, Center for Public Integrity Washington lobbyists have been en...

How to Lose Dates and Influence Losers - App Style

Jessica Rovello | Posted 05.25.2011 | Technology
Jessica Rovello

We all know women shouldn't be bucketed neatly into 24 stereotypes. It's objectifying. But haven't we to some extent brought this on ourselves?

Pepsi Super Bowl Ads Next Year

Posted 05.25.2011 | Sports

Click HERE to see the 13 most memorable Pepsi Super Bowl ads. (AP) MILWAUKEE -- Pepsi's Super Bowl streak is over after a 23-year run. Ads for t...

The War of the Sweeteners

Dan Dorfman | Posted 05.25.2011 | Business
Dan Dorfman

Michael McCarthy, a former linebacker, and current chief executive of NXT Nutritional Holdings is used to taking hits. But now he is trying his luck in a much riskier arena: Wall Street.

77-Year-Old Man Beats Up Mugger With 2-Liter Bottle Of Pepsi

Posted 05.25.2011 | Business

Pepsi may have received some unintentional branding boost last week when a Flint, Michigan man used a soda bottle to ward off an attacker. Pat Gillesp...

Pepsi Refresh Project and City Labs

Joel Arquillos | Posted 11.17.2011 | Healthy Living
Joel Arquillos

Those of us lucky enough to receive funding can do a heck of a lot of good with the kind of cash Pepsi is giving away--over a million dollars a month!

Foursquare Points Support CampInteractive In New York City

Posted 05.25.2011 | Impact

Foursquare users who "check in" and get on the leaderboard in New York through December 13 will not only be earning points for themselves, but contrib...

PepsiCo's $1.26 Billion Case: How Did This Happen?

businessinsider.com | Erin Geiger Smith|Oct. 28, 2009, 8:02 AM |8 | Posted 05.25.2011 | Business

PepsiCo has been hit with a $1.26 billion judgment for failing to respond -- at all -- to a lawsuit. If someone sues you and you fail to show up, the ...

'AMP UP Before You Score': Twitter Users Reject Pepsi's Apology For "Sexist" iPhone App

Posted 05.25.2011 | Technology

Pepsi apologized for its "sexist" iPhone app, "AMP UP Before Your Score," in response to the backlash of criticism that greeted the app's release. Bu...

Haiti Relief: Corporate Donations - See How Much Major Companies Are Donating

Posted 05.25.2011 | Business

HAITI RELIEF UPDATES: The Latest Corporation Donations In response to the crisis in Haiti, companies around the world are scrambling to donate to t...

Just Listen: Tiger's PR Mistakes

Mark Goulston, M.D. | Posted 05.25.2011 | Media
Mark Goulston, M.D.

Tiger's underlying error is his delusion that he has a private life. He doesn't. Nor does anyone else who lives in the limelight and receives $100 million a year to do it.

Pepsi Pledges $20 Million For Community Projects

Posted 05.25.2011 | Impact

NEW YORK (AP) -- PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people creat...

PepsiCo Removes iPhone App Under Criticism

AP | EMILY FREDRIX | Posted 05.25.2011 | Technology

MILWAUKEE — PepsiCo Inc. has removed the iPhone application that promised to help men "score" with different types of women about a week after i...

The Pepsi Generation: Fat, Poorer and Diabetic

Joel Epstein | Posted 11.17.2011 | Healthy Living
Joel Epstein

With the link between soda and obesity now conclusive, consider the damage being done to our children. There should be a fee on soda and other sweetened beverages.

Games That Give - Sudoku Never Felt So Good

Jonathan Daniel Harris | Posted 05.25.2011 | Impact

Games That Give has a simple motto: "You Play. We Donate. No Catch." That really is how it works. They sell advertising on their site, you play games...

Good News: It's Catching On

Caroline Walker | Posted 11.17.2011 | Healthy Living
Caroline Walker

Wanting to re-frame issues in a good light isn't just idealism; it's responsible business and effective persuasion. It's a little bit of subliminal manipulation -- all good as far as I'm concerned.