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Permission Marketing

Do You Have Permission To Market?

Siva Yenneti | Posted 08.19.2016 | Business
Siva Yenneti

Well, do you? Do you have permission to market? By that I mean are you sending emails to people who have agreed to have you send them? Or, are you sending unwanted emails, i.e., spam? Are you scratching your head right now?

Facebook Home: What's in It for Marketers?

Andrew Cherwenka | Posted 06.05.2013 | Business
Andrew Cherwenka

What does this mean for marketers and their advertising budgets? Facebook believes what's good for Facebook users is good for marketers.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.