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Pernod Ricard

Whisky School ... It's a Lot More Fun than College

Joseph V. Micallef | Posted 06.27.2016 | Taste
Joseph V. Micallef

Two truisms have long been at the foundation of the marketing of alcoholic spirits. The first was that each new generation would insist on drinking something different than its parents. After all, they dress differently, speak differently, listen to different music, so it was inevitable that they would drink differently too.

Work Trends: Go On A Workation + Watch Your Business Explode

Alona Elkayam | Posted 11.27.2013 | Business
Alona Elkayam

What's a workation? Let me explain. We are living in chaotic times and we can never catch up. This is how people must have felt, too, at the beginning of the industrial revolution. Either you adapt and keep up, or die.

Carlos Harrison

Rum Wars: Bacardi Wins Battle, Will Sell Havana Club Across U.S. | Carlos Harrison | Posted 06.13.2012 | Latino Voices

The Rum War is over. Or, at least, the Battle of Havana Club. For now. On Wednesday, the clock runs out on Cuba's claim to the rum brand in the...

Hot Fun in the Summer: Wrapping Up Tales of the Cocktail

Max Watman | Posted 05.25.2011 | Home
Max Watman

Tales of the Cocktail is decadent and depraved, for sure. It's almost hard to write about without slipping into Hunter Thompson's gonzo rhythm and riffing on crazy stories.