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Perry Yeatman

Follow Zuckerberg's Lead: Combine Philanthropy and Social Business

Perry Yeatman | Posted 12.07.2015 | Business
Perry Yeatman

Instead of supporting the antiquated antagonistic view of business vs. philanthropy, why don't you consider joining this hybrid movement and leveraging the power of both business and philanthropy to the greater benefit of all?

Why the Social Sector Needs M&A

Perry Yeatman | Posted 09.26.2016 | Impact
Perry Yeatman

I've been straddling the worlds of business and philanthropy. First as a corporate executive and now as a consultant helping companies leverage social impact.This has made me a believer that business engagement is the key to solving social problems in ways that are sustainable, scalable and replicable.

Don't Make Your Shoppers Feel Like Scrooges

Perry Yeatman | Posted 02.04.2015 | Business
Perry Yeatman

One reason checkout charity is so common is because it's easy and because companies can end up looking generous -- sometimes without even investing a dime of their own money. So, I get the appeal. But does it really drive your brand if the shopper is turned off or simply confused as to why this store is working with this charity?

Capturing Consumer Demand for Social Impact

Perry Yeatman | Posted 12.23.2014 | Business
Perry Yeatman

The question is: how can you determine which causes and social strategies will actually move the business needle? It is a particularly challenging issue given so many CSR programs and cause marketing campaigns don't.

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 11.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits

Why Traditional CSR Is Not Enough

Perry Yeatman | Posted 04.29.2014 | Impact
Perry Yeatman

Companies that deliver strong Social Value Propositions will be positioned to unlock business performance and affect positive social change. In a world with no shortage of social problems and business pressures, there is tremendous opportunity for companies to make a real impact.

Outcomes: The Key to Achieving Social Impact

Perry Yeatman | Posted 03.29.2014 | Impact
Perry Yeatman

Today's funders and many other social-sector stakeholders represent a new generation of "value-seekers." Rather than investing in social programs that meet some arbitrary effectiveness threshold or proffer anecdotal success stories, they want to see real changes in the outcomes they care most about, and at a reasonable cost.

Four Simple Tips to Maximize Your ROI When Giving Back

Perry Yeatman | Posted 02.05.2014 | Impact
Perry Yeatman

Yes, you still want to do good. But shouldn't you seek to maximize your ROI in doing that good too? Shouldn't you want to get the most bang for your charitable buck?

The Government Shutdown Isn't Because of a Resource Problem

Perry Yeatman | Posted 12.08.2013 | Politics
Perry Yeatman

We can't spend more and we can't stop helping and protecting people. But by prioritizing outcomes we can shift from a budget fight to a constructive debate about investments and returns, rather than programs and spending.

Tackling Food Insecurity Will Take the G20 and the B20 (and the Rest of us Too!)

Perry Yeatman | Posted 08.15.2012 | World
Perry Yeatman

We're suggesting an audacious but achievable goal. Here it is in a nutshell: deliver food and nutrition security for all by increasing food production and productivity by 50 percent by 2030.

The First Female President Will be a Girl Scout -- I'm Sure!

Perry Yeatman | Posted 04.05.2012 | Women
Perry Yeatman

Whatever you may think, this is not just a cookies/camping/crafts movement. This is a leadership and life development movement and it's millions strong.

Workplace Wellness: Secret Ingredient to Fighting NCDs Based on Report Released at Davos

Perry Yeatman | Posted 03.27.2012 | Healthy Living
Perry Yeatman

Those "cushy" desk jobs, while nice to have, especially during this time of sustained high unemployment, may be slowly doing us in.

It's Not Easy but Businesses Can Benefit From Public-Private Partnerships (PPPs)

Perry Yeatman | Posted 01.01.2012 | Business
Perry Yeatman

PPPs are all the rage these days. And with good reason. Done right, they are probably the best chance we have for tackling some of the toughest societal issues we're facing.

AID Has Never Been a Better Investment

Perry Yeatman | Posted 05.25.2011 | Impact
Perry Yeatman

At Davos last week, I left discussions feeling inspiring by aid again. While our problems are huge, and I honestly think the world is in the most precarious position of my lifetime, I felt that at least this area was in good hands.

Doing Good and Making Money Can and Should Go Hand-in-Hand

Perry Yeatman | Posted 05.25.2011 | Business
Perry Yeatman

At Davos, the discussion is gradually beginning to shift from "doing well by doing good" to "doing well by achieving shared outcomes -- outcomes that have both social and business benefits at the heart of their design."

Ending World Hunger Is Possible -- Davos iIs Part of the Process

Perry Yeatman | Posted 05.25.2011 | World
Perry Yeatman

History has shown that investing in agriculture drives a virtuous cycle. The lessons are clear, but there is a missing ingredient -- more action! That's what I'll be pushing for at Davos and I hope others will not only listen but get engaged.

Corporate Hyperbole

Edward Flattau | Posted 05.25.2011 | Green
Edward Flattau

A guilty verdict should be rendered against the Competitive Enterprise Institute (CEI) for misleading hyperbole associated with its defense of destructive mountaintop-removal mining.

Save Time and Money: Learn to Live out of a Carry-On

Perry Yeatman | Posted 11.17.2011 | Healthy Living
Perry Yeatman

Combining an impatient nature with chronic back aches and frequent travel made me a "carry-on only" girl nearly two decades ago.

Baha'i: The Ultimate Global Religion?

Perry Yeatman | Posted 11.17.2011 | Healthy Living
Perry Yeatman

For years I've pondered the area of religion. My father's family is old Pennsylvania Quaker. My mother is Episcopalian. I went to Episcopal boardin...

Oil or Water ... The Only Answer Is Less Consumption

Perry Yeatman | Posted 05.25.2011 | Green
Perry Yeatman

If there is a lesson we can take from once dominant US industries it is that we have to find new models for economic growth. We have to learn to do more with less.