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Personal Branding

Why Every Personal Brand Deserves an Early Start: One Florida high school's forward-thinking course is jumpstarting students' professional lives

Stacey Cohen | Posted 08.03.2016 | Education
Stacey Cohen

Most of us couldn't have predicted that one day, so much of our lives would be public. Young adults growing up in the early days of social media hadn't yet learned that posting online is like carving in stone -- that photo of you and friends celebrating spring break is mighty hard to erase.

4 Video Marketing Tips From Pro Vloggers

Clair Jones | Posted 07.26.2016 | Business
Clair Jones

You can no longer just set up a camera in your basement and expect to be a superstar; you'll likely need a legit marketing strategy and a business plan. For those looking to start a new vlog, or simply diversify their current blog by incorporating more video content, here's what the top vloggers in the world are doing right.

Drive People Crazy: Create An Unforgettable Personal Brand For Your Start-Up or Career Part 1

Alona Elkayam | Posted 07.21.2016 | Business
Alona Elkayam

If Momma were the decision maker, I might have gotten that job offer I lost a few years ago because they thought I wasn't someone who rolled up their sleeves. Didn't they hear me say I started my own award-winning, multi-million dollar agency in the most cut-throat city in the world?

Compel. Don't Tell: How To Stand Out in a Noisy World.

Jeffrey Shaw | Posted 07.12.2016 | Business
Jeffrey Shaw

In order to stand out in the competitive world of business today, we must develop ways to communicate our ideas and draw attention to our products and services, while at the same time, walk a very delicate balance of not coming on too strong. If potential customers feel like you are coming AT them, they back off. So how do you do this?

Showcase Your Life, Facebook Live

Peg Samuel | Posted 07.11.2016 | Business
Peg Samuel

Facebook Live is a simple way to interact with others and be the real you. And people love authenticity. Your personality is the brand of your business. Share that with the world and go live!

Part Time YouTube Hobby to Full Time Business

Jacqueline Lisenby | Posted 07.07.2016 | Women
Jacqueline Lisenby

As a side hustler myself, I often talk with people who want to start a side hustle, but don't have any ideas of what they could offer. They usually think they have to have a product to sell and I quickly share stories of so many other hustlers who began with just their voice and a message.

How to Be Top Dog In Marketing And Personal Branding

Stacey Cohen | Posted 07.06.2016 | Media
Stacey Cohen

Photo Caption: Competitive eater Mary Bowers is donning "Haute Dog Couture" which took her and her team three months and an estimated 500 hours to cr...

How Microsoft Just Made Your Personal Brand A Priority

Tracy Darchini | Posted 06.22.2016 | Business
Tracy Darchini

Microsoft acquired LinkedIn for $26.2 billion last week. For the 400 million people on LinkedIn, the deal will make it more imperative than ever for pros to proactively manage their professional reputations online as the integration between LinkedIn data and Office software evolves.

We're All Going To Work In Hollywood Someday Say Career Experts

Catherine Kaputa | Posted 06.20.2016 | Business
Catherine Kaputa

Prominent career experts believe that the corporate world is beginning a dramatic shift to the "Hollywood model," a short-term, project-based business structure that is very flexible and adaptable.

5 More Tips To Help You Build A Stronger Personal Brand

Jonathan Long | Posted 06.17.2016 | Business
Jonathan Long

Consumers now, more than ever, are interested in connecting with a personal brand first, and then engaging with a company. Your personal brand acts as a gateway to your business, and when you create a unique personal brand it draws people to your service or product.

The Movement that Changed the Way We Look at Bullying Among Girls

Sherry Mirshahi-Totten | Posted 06.13.2016 | Business
Sherry Mirshahi-Totten

Lauren Paul and Molly Thompson, founders of the Kind Campaign, are proof that you can't stop women on a mission. Their company exists to "(bring) aw...

If Your Life Were a Piece of Art, Would You Buy It?

Jody Michael | Posted 06.07.2016 | GPS for the Soul
Jody Michael

Whether you're an executive running a Fortune 500 company, an entrepreneur launching your own business or a parent running a household, the details that get your attention will culminate in your work of art. You are, after all, sculpting your future in every moment.

Why I Stopped Waiting: 3 Ways to Be Happy Now

Hanna Fitz | Posted 06.06.2016 | Women
Hanna Fitz

While living in Milan, Italy, I discovered that I was not seeking happiness, happiness was seeking me. It has always been in and with me. I made an important shift that I shouldn't be trying to find happiness, I should be living happily now.

Companies, Clients and Colleges Are Googling You. Now What?

Ryan Erskine | Posted 06.06.2016 | Business
Ryan Erskine

Your online presence is one of the best ways to build identity capital and invest in your future. Don't throw that opportunity away by avoiding the digital sphere. Instead, focus on maintaining an active, positive online reflection of your personal brand.

The 5 Advantages of Personal Branding in a Startup

Jose Vasquez | Posted 06.01.2016 | Business
Jose Vasquez

If you're trying to build some momentum for your startup, it's tempting to pour all your efforts into creating and promoting your core company brand. Generally, this is a good thing.

Being Your Own Brand

Barry Kibrick | Posted 05.28.2016 | Home
Barry Kibrick

We know we want more, but we're not sure what it is that we need... More often it's not the elimination of a clog but the creation of a new path. Gary...

5 Tips to Stand Out in a Crowded Job Market

Matt Sweetwood | Posted 05.27.2016 | Business
Matt Sweetwood

Let's say you are applying for a new job. You have a professional resume, a complete LinkedIn profile, letters of recommendation and you have lots of experience for the position you are applying to.

Why Content and Connections Matter on LinkedIn

Catriona Pollard | Posted 05.25.2016 | Business
Catriona Pollard

I regularly do training on LinkedIn and have spoken to many groups on how to use LinkedIn. Two things that I notice are constantly coming up are quest...

Instagram Changed Their Logo and Uhh... It's Pretty Bad

Maxwell Barna | Posted 05.19.2016 | Business
Maxwell Barna

Photo-sharing wunderkind Instagram gave itself a makeover last week, and everyone on the Internet is throwing a pretty big fit over it. While I'm not ...

3 Tips On How To Create An Image That Will Go Viral

Catriona Pollard | Posted 05.17.2016 | Business
Catriona Pollard

I just love marrying a thought or insight with an image...and if you follow me you can see I share one nearly every day. I have a very specific idea...

4 Ways Freshly Minted Grads Undermine Their Job Search

Catherine Kaputa | Posted 05.17.2016 | College
Catherine Kaputa

Learning how to conduct a successful job hunt and pitch yourself well are important skills for job seekers to learn. Since you don't have a strong track record yet, you will have to use a little artifice and thought. After all, if you can't articulate your value, who will?

How to Get People to Like You (Heck, Even Love You)

Larry Kim | Posted 05.16.2016 | Healthy Living
Larry Kim

Most of these tips are little techniques you can implement every day. They may seem insignificant or even silly, but give them a try and you might find yourself becoming exponentially more popular.

7 Steps to Building a Recognized Personal Brand

Seth Price | Posted 05.11.2016 | Technology
Seth Price

The concept of building a brand is not new. While we normally think of brands as companies or products, people are brands, too. In fact, you've been cultivating your personal brand since childhood in the form of word-of-mouth reputation and your digital footprint.

One Piece of Content Can Change Your Life

Gary Vaynerchuk | Posted 05.11.2016 | Business
Gary Vaynerchuk

If you take anything away from this article, it's this: recognize that you have the opportunity to win the content game. Just focus on your strengths and the quality of what you produce, how you produce it, and where you're sharing it.

7 Painless Networking Hacks for Introverts

Larry Kim | Posted 05.10.2016 | Healthy Living
Larry Kim

Keep these hacks in your back pocket for the next networking event you're dreading but know you have to tackle. Networking is fundamental to good business and marketing, so embrace it by finding what works for you.