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Personal Branding

A Brief Guide to Pitching and Branding for Independent Film

Gabrielle Nadig | Posted 05.05.2016 | Entertainment
Gabrielle Nadig

Making an independent film is a hard job. If you didn't know that already, seriously, it's hard. The producer and director have to deal with finding a...

An Open Letter on Personal Branding to Those Just Starting Their Career

Kristi Russo | Posted 05.03.2016 | Business
Kristi Russo

Personal branding is a major buzzword these days. It's been construed to cover a plethora of topics and can be misleading to some. But you have to be careful whom you listen to; personal branding is not meant to pigeonhole anyone. Especially those just starting out!

5 Ways to Increase Brand Recognition

Brett Berhoff | Posted 05.04.2016 | Business
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Brett Berhoff

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

5 Social Media Activities Keeping You Single

Kenyatta Joseph | Posted 05.02.2016 | Women
Kenyatta Joseph

Nowadays, everyone has at least one social media account. Tweeting, Doing it for the 'Gram, and Snapchatting are all normal ways to share our travel a...

The Value of Multigenerational Teams

Rita Balian Allen | Posted 04.26.2017 | Business
Rita Balian Allen

There are many opportunities to having a multigenerational team. The range of experiences, beliefs, assets, values, motivations and relationships within these generations can't be underscored.

Personal Branding: 8 Ways to Create a Unique Business Identity

Carol Morgan | Posted 04.25.2017 | Women
Carol Morgan

Have you been wanting to start your own business? Or maybe you already have, but you need a way to stand out among your competitors? Either way, if you haven't thought about the importance of personal branding, now is the time.

What Every College Graduate Needs To Know About Their Personal Brand

Joanne Tombrakos | Posted 04.22.2017 | College
Joanne Tombrakos

Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the help wanted ads...

5 Tips For Branding Yourself for Success

Catherine Kaputa | Posted 04.22.2017 | Business
Catherine Kaputa

Like building a winning brand in the commercial world, business success is based on perceptions -- other people's perceptions about you. These 5 tips from my book, You Are a Brand, will help you build strong perceptions about the most important product you'll ever market, Brand You.

Do You Have a Push-Pull With Visibility?

Elsa Alexandra Razborsek | Posted 04.22.2017 | Business
Elsa Alexandra Razborsek

I was speaking with one of my clients recently. For the sake of her privacy, let's call her Sarah.

Can't Find Anything to Wear? Here's Why

Elsa Alexandra Razborsek | Posted 04.21.2017 | Style
Elsa Alexandra Razborsek

If it doesn't match your body type, it does not mean there's something wrong with you. It's simply not a design that matches your frame.

How to Hack Your Personal Brand

Steve Feiner | Posted 04.18.2017 | Business
Steve Feiner

On average, we make 80,000 introductions in our lives. As the world becomes more interconnected, this number is set to rise, making it increasingly di...

7 Essential Tools for Easily Building Your Personal Brand Online

Ryan Erskine | Posted 04.13.2017 | Technology
Ryan Erskine

If you're like the average business owner, your online presence doesn't reflect the hard-earned reputation you've built in real life. There may even b...

Careful Saying Congrats!

David Andrés Kietzman | Posted 04.09.2017 | Impact
David Andrés Kietzman

Everything from her hair to her child-care issues were targeted in the courtroom and by the public.

7 Tips to Help You Build a Strong Personal Brand Online

Jonathan Long | Posted 04.08.2017 | Business
Jonathan Long

While your company's branding is vital to success, building your personal brand online can help you attract additional exposure, open doors to new opp...

Branding Your Business

Haley Lynn Gray | Posted 03.29.2017 | Business
Haley Lynn Gray

I recently interviewed Danielle M. Miller, the author of Smartypants Branding: The Ultimate Guide for Women Entrepreneurs to Getting Recognized, Being...

The LinkedIn Groups Have Become Ghost Towns

JD Gershbein | Posted 03.23.2017 | Business
JD Gershbein

As the site has evolved, the LinkedIn groups seem to have lost their luster, almost as if they have been forgotten. Many have dried up altogether.

3 Ways to Create Opportunities From Rejection

Jacqueline Lisenby | Posted 03.19.2017 | Business
Jacqueline Lisenby

Growing up I always wanted to be an actress. I think it may have started after seeing my mother perform in a stage production of A Raisin in the Sun. So I began my journey towards that goal and ultimately secured an agent.

What Does It Take to be a Great Leader?

Rita Balian Allen | Posted 03.18.2017 | Business
Rita Balian Allen

There is a lot of talk about leadership right now and what it takes to be a great and effective leader.

Being Your Brand: Why Social Media Matters

Maxwell Barna | Posted 03.15.2017 | Business
Maxwell Barna

Staying active on Facebook, Twitter, Instagram (especially), and even SnapChat have all provided me with opportunities I wouldn't have otherwise looked for.

Writing Your Blurb or Bio: The Essential Points

O'Brien Browne | Posted 03.09.2017 | Business
O'Brien Browne

In today's hyper-connected world in which we are daily bombarded with electronic, auditory, written and visual signals and images, the average person grants someone presenting their blurb perhaps 10 to 20 seconds to grab their attention.

So, You Want to be Big on Social Media...

Matthew Knell | Posted 03.10.2017 | Technology
Matthew Knell

The real truth -- social media audience development is hard work, and many people just don't realize this. With that in mind, I offered these five pieces of advice to help get them started.

Finding Your Voice: What Star Trek and Buffy the Vampire Slayer Can Teach You About Blogging

Angela Tung | Posted 03.10.2017 | Media
Angela Tung

Almost 20 years ago this week, Buffy the Vampire Slayer debuted on television. While on the surface the TV was about, well, slaying vampires, it was actually about much more than that. It was about the scariness of growing up, living with the duality of darkness and light, and struggling to find your own voice.

Movements v. Brands: Are POTUS Candidates Rallying Cries or Products?

Cait Lamberton | Posted 03.08.2017 | Politics
Cait Lamberton

All POTUS campaigns are not the same. And it matters. For branded campaigns, the candidate is the product. For movement campaigns, the candidate is the rallying cry.

A Definitive LinkedIn User Guide for the Mature Professional

Kristi Russo | Posted 03.04.2017 | Business
Kristi Russo

A LinkedIn profile can cause some confusion for more mature job seekers. You've been in the professional world longer than LinkedIn's been around, and you're not quite certain how to best use it. You aren't alone.

Why You Don't Need A Personal Brand

Joanne Tombrakos | Posted 02.22.2017 | Business
Joanne Tombrakos

You don't need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their port...