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#Personalization

Why Does Choice Make Us Unhappy?

Daryl Twitchell | Posted 09.22.2016 | Business
Daryl Twitchell

Isn't life great? So many choices. I can pick almost any product I want, consume it how and when I want, wherever I want. Different pricing, different everything, just for me.

The Science of Personalization: A Voice, Not an Echo

Michael D. Shaw | Posted 05.25.2016 | Business
Michael D. Shaw

With the advent of pop psychology, authors such as Vance Packard and Wilson Bryan Keymade people realize that there is plenty of stuff going on beneath the surface in advertising and marketing. Whenever big bucks are involved, you can be sure that science, in one form or another, will be brought to bear.

Personalisation in the Age of the Customer

Advertising Week | Posted 04.04.2016 | Business
Advertising Week

Earlier this year, the Brazilian TAM airlines came up with an ingenious way to improve passenger engagement levels with its inflight magazine. It had discovered that people on its flights spent less than 3% of their time in the air flicking through the magazine and less than 11% could even remember what they’d read.

The School District That Paid Attention

Tom Ostapchuk | Posted 03.23.2016 | Education
Tom Ostapchuk

Speaking with the Chief Information Officer of the District School Board of Niagara (DSBN) is like being in the audience of a startup company pitch competition. Dino Miele expresses himself with a youthful enthusiasm that instantly hooks you onto his dream of dramatically improving education.

The Who, What, When, Why, Where, and How of Personalization

Advertising Week | Posted 03.07.2016 | Business
Advertising Week

By Zimm Zimmerman, Vice President, Personalization at Merkle In the context of marketing, you could say, "personalization is the process by which mar...

5 Habits Ruining Your Brain

Jon Wortmann | Posted 02.01.2016 | Healthy Living
Jon Wortmann

As we evolve as human beings, we don't have to keep making the same mistakes personally and in our relationships. When we know we have options, that's when we can develop patterns of living that are good for us and the people in our lives.

Technology and Travel

Sara Ahmadian | Posted 08.26.2016 | Technology
Sara Ahmadian

Traveling is really all about connecting. Connecting with people, connecting with places, connecting with memories and connecting with experiences. And if there's one thing technology does well, it's connect the dots.

The Hidden Gap Between Asian Culture and Luxury Sales

Linda Harding-Bond | Posted 12.29.2015 | Business
Linda Harding-Bond

As consumers become more knowledgeable about what other consumers are experiencing, the demands for excellent customer service increase. The vast majority of consumers say they will walk out of a store if they receive inadequate assistance from employees. Nowhere is this more impactful than in the luxury market.

Expensive Mistakes to Avoid on Wedding Details Your Guests Will Not Appreciate

Sandy Malone | Posted 09.16.2016 | Weddings
Sandy Malone

Between Pinterest and Etsy, it's easy to believe that ANYTHING is a good idea to spend money on for your wedding. And it's not.

Five Ways to bring more "actual" to a "virtual" world

Hope Neiman | Posted 09.10.2016 | Technology
Hope Neiman

Technology has transformed the way we operate in almost every aspect of our lives. We now spend an increasing amount of time engrossed in our digital life, oblivious to the world around us. But this was not always the case.

Despite What You've Heard, 2015 Is Not The Year of Personalization

BusinessCollective | Posted 08.27.2016 | Business
BusinessCollective

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.

3 Ways to Foster Consumer Trust in a Personalized World

Patricia Morizio | Posted 08.20.2016 | Business
Patricia Morizio

Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.

Personalizing the In-Store Experience -- Will Consumers Give Up Their Privacy?

Minh Chau | Posted 06.23.2015 | College
Minh Chau

As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.

Reaching Customers with Advertising: Why Cheaper Isn't Always Better

Andre Bourque | Posted 05.04.2015 | Business
Andre Bourque

This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.

The Age of Customer Empowerment

Sharat Sharan | Posted 04.05.2015 | Technology
Sharat Sharan

Naturally (and justifiably) skeptical of the stereotypical slick salesperson and of the traditional sales process in general, buyers today feel empowered to take the initiative and self-educate.

#ShareaCondom Campaign Proves (Safe) Sex Sells

Eva McEnrue & Mel Owens | Posted 12.23.2014 | Comedy
Eva McEnrue & Mel Owens

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

This Past Month's Apple Acquisitions: Increased Prevalence of Leading Companies Incorporating Machine Learning in Consumer-Facing Technologies

Lars Hard | Posted 10.21.2014 | Huffpost Code
Lars Hard

The roles of big data and machine intelligence are becoming increasingly visible in our day-to-day lives. That doesn't necessarily mean that tomorrow ...

Personal Genomics for All

Dr. Ken Chahine, Ph.D., J.D. | Posted 09.27.2014 | Science
Dr. Ken Chahine, Ph.D., J.D.

Working with a team of geneticists, bioinformaticists, statisticians and data scientists who study these patterns, we're exploring the genetic backgrounds of people with long standing documented histories in a variety of regions around the world.

Future Looks Bright From Silicon Valley

Mike Cassidy | Posted 09.09.2014 | Technology
Mike Cassidy

Maybe embracing the future is an occupational hazard of working for a Silicon Valley high-tech enterprise. Or maybe it's inherent in our times -- times when the pace of change and stunning innovation seems to accelerate hourly.

Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

Tarun Wadhwa | Posted 09.02.2014 | Technology
Tarun Wadhwa

It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.

The Future of Shopping Looks Like a High-Flying Ride

Mike Cassidy | Posted 07.28.2014 | Technology
Mike Cassidy

Just as flying cars will have their drawbacks (crashes will hurt a lot more, insurance premiums will be higher, sticker prices, too), there are potential downsides to consumption super-charged by technology.

Disappointed With Your Email Marketing Results? Try Personalizing Your Subject Line

Jayson DeMers | Posted 04.20.2014 | Business
Jayson DeMers

Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.

The Child, Not the File

Preston Smith | Posted 04.14.2014 | Education
Preston Smith

As educators, we should have the courage to revisit our approaches to serving all kids, including students with special needs, and be willing to boldly innovate so that we can offer students the support they need to succeed while being challenged.

Moving Beyond Generalized Lifestyle Intervention Into Personalized Lifestyle Medicine

Deanna Minich, Ph.D. | Posted 09.06.2013 | Healthy Living
Deanna Minich, Ph.D.

At first, I was a bit surprised to see this conclusion. After all, how can anyone argue with the therapeutic impact of lifestyle -- the basics of healthy eating and increased physical activity -- for the reduction of chronic disease?

Personalizing Your Wedding: 6 Tips From a {Newlywed} DIY Diva

Lindsay Simone Meirowitz | Posted 08.05.2013 | Weddings
Lindsay Simone Meirowitz

As a DIY blogger, perpetual crafter, and recent newlywed, I've devised my top six tips for personalizing your wedding... one DIY project at a time.