Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.
Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.
As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.
Working with a team of geneticists, bioinformaticists, statisticians and data scientists who study these patterns, we're exploring the genetic backgrounds of people with long standing documented histories in a variety of regions around the world.
Maybe embracing the future is an occupational hazard of working for a Silicon Valley high-tech enterprise. Or maybe it's inherent in our times -- times when the pace of change and stunning innovation seems to accelerate hourly.
It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.
Just as flying cars will have their drawbacks (crashes will hurt a lot more, insurance premiums will be higher, sticker prices, too), there are potential downsides to consumption super-charged by technology.
Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.
As educators, we should have the courage to revisit our approaches to serving all kids, including students with special needs, and be willing to boldly innovate so that we can offer students the support they need to succeed while being challenged.
At first, I was a bit surprised to see this conclusion. After all, how can anyone argue with the therapeutic impact of lifestyle -- the basics of healthy eating and increased physical activity -- for the reduction of chronic disease?
Flipboard unveiled a major upgrade to its iOS app on Wednesday, including the ability to create your own magazine. It's a natural progression for the app that now goes from a consumption platform to a creation one as well.
A growing number of shoppers are researching their purchases in-store then buying later online, which would be fine if the sale went to that retailer. But when it goes to Amazon or a competitor, it means the store served as an unpaid showroom.
A record 27,000 retailers and technology vendors converged in NYC this week for the National Retail Federation's Big Show. On the heels of a modest holiday retail season -- up only 3 percent year over year -- three keywords dominated.