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Personalization

Despite What You've Heard, 2015 Is Not The Year of Personalization

BusinessCollective | Posted 08.28.2015 | Business
BusinessCollective

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.

3 Ways to Foster Consumer Trust in a Personalized World

Patricia Morizio | Posted 08.20.2015 | Business
Patricia Morizio

Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.

Personalizing the In-Store Experience -- Will Consumers Give Up Their Privacy?

Minh Chau | Posted 06.23.2015 | College
Minh Chau

As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.

Reaching Customers with Advertising: Why Cheaper Isn't Always Better

Andre Bourque | Posted 05.04.2015 | Business
Andre Bourque

This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.

The Age of Customer Empowerment

Sharat Sharan | Posted 04.05.2015 | Technology
Sharat Sharan

Naturally (and justifiably) skeptical of the stereotypical slick salesperson and of the traditional sales process in general, buyers today feel empowered to take the initiative and self-educate.

#ShareaCondom Campaign Proves (Safe) Sex Sells

Eva McEnrue & Mel Owens | Posted 12.23.2014 | Comedy
Eva McEnrue & Mel Owens

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

This Past Month's Apple Acquisitions: Increased Prevalence of Leading Companies Incorporating Machine Learning in Consumer-Facing Technologies

Lars Hard | Posted 10.21.2014 | Huffpost Code
Lars Hard

The roles of big data and machine intelligence are becoming increasingly visible in our day-to-day lives. That doesn't necessarily mean that tomorrow ...

Personal Genomics for All

Dr. Ken Chahine, Ph.D., J.D. | Posted 09.27.2014 | Science
Dr. Ken Chahine, Ph.D., J.D.

Working with a team of geneticists, bioinformaticists, statisticians and data scientists who study these patterns, we're exploring the genetic backgrounds of people with long standing documented histories in a variety of regions around the world.

Future Looks Bright From Silicon Valley

Mike Cassidy | Posted 09.09.2014 | Technology
Mike Cassidy

Maybe embracing the future is an occupational hazard of working for a Silicon Valley high-tech enterprise. Or maybe it's inherent in our times -- times when the pace of change and stunning innovation seems to accelerate hourly.

Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

Tarun Wadhwa | Posted 09.02.2014 | Technology
Tarun Wadhwa

It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.

The Future of Shopping Looks Like a High-Flying Ride

Mike Cassidy | Posted 07.28.2014 | Technology
Mike Cassidy

Just as flying cars will have their drawbacks (crashes will hurt a lot more, insurance premiums will be higher, sticker prices, too), there are potential downsides to consumption super-charged by technology.

Disappointed With Your Email Marketing Results? Try Personalizing Your Subject Line

Jayson DeMers | Posted 04.20.2014 | Business
Jayson DeMers

Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.

The Child, Not the File

Preston Smith | Posted 04.14.2014 | Education
Preston Smith

As educators, we should have the courage to revisit our approaches to serving all kids, including students with special needs, and be willing to boldly innovate so that we can offer students the support they need to succeed while being challenged.

Moving Beyond Generalized Lifestyle Intervention Into Personalized Lifestyle Medicine

Deanna Minich, Ph.D. | Posted 09.06.2013 | Healthy Living
Deanna Minich, Ph.D.

At first, I was a bit surprised to see this conclusion. After all, how can anyone argue with the therapeutic impact of lifestyle -- the basics of healthy eating and increased physical activity -- for the reduction of chronic disease?

Personalizing Your Wedding: 6 Tips From a {Newlywed} DIY Diva

Lindsay Simone Meirowitz | Posted 08.05.2013 | Weddings
Lindsay Simone Meirowitz

As a DIY blogger, perpetual crafter, and recent newlywed, I've devised my top six tips for personalizing your wedding... one DIY project at a time.

Now You Can Create Your Own Magazine With Flipboard

Craig Kanalley | Posted 05.27.2013 | Technology
Craig Kanalley

Flipboard unveiled a major upgrade to its iOS app on Wednesday, including the ability to create your own magazine. It's a natural progression for the app that now goes from a consumption platform to a creation one as well.

Have We Lost Sight of the Human Behind the Screen?

Laura Simpson | Posted 05.05.2013 | Technology
Laura Simpson

As more and more of our interactions are conducted via a mobile screen, to what extent is our intense relationship with our devices influencing our personal relationships and even our personalities?

5 Retail Technology Approaches to Combat Showrooming

Andrew Cherwenka | Posted 03.26.2013 | Business
Andrew Cherwenka

A growing number of shoppers are researching their purchases in-store then buying later online, which would be fine if the sale went to that retailer. But when it goes to Amazon or a competitor, it means the store served as an unpaid showroom.

Top Retail Buzzwords for 2013: Omnichannel, Personalization, Mobile

Andrew Cherwenka | Posted 03.20.2013 | Business
Andrew Cherwenka

A record 27,000 retailers and technology vendors converged in NYC this week for the National Retail Federation's Big Show. On the heels of a modest holiday retail season -- up only 3 percent year over year -- three keywords dominated.

When It Comes to Politics, Intelligence Squared Is Closing Our Minds: Google and Facebook Do Not the Internet Make

Reese Schonfeld | Posted 06.23.2012 | Media
Reese Schonfeld

Intelligence Squared suggested that "When It Comes To Politics, The Internet Is Closing Our Minds," I suggest that sites like eVoter will be changing our actions.

Bianca Bosker

Zite CEO: The Web Is Outgrowing Search

HuffingtonPost.com | Bianca Bosker | Posted 08.08.2011 | Technology

The Internet is outgrowing search engines. So says Mark Johnson, CEO of Zite, an iPad app that labels itself a “personalized magazine” deliveri...