The ability to sell effectively is a necessary skill for all entrepreneurs to have. It's not just important for earning new clients. The ability to move others is a critical component of almost every aspect of an entrepreneur's life.
The Trump campaign needs a theme song designed to address three major challenges that the candidate will face this fall: questions about his relevance today, concerns about his character, and shocks about his style.
Simplicity is the key when you're delivering an effective sales presentation. If you don't keep it simple, you run the risk of overwhelming them with information. This decreases the chances of them buying from you.
Different words trigger predictable behaviors in people. Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Every word you choose can trigger a feeling.
Story is a powerful motivator for change in anyone. If you have a message for the world -- if you're trying to get people to change the way they think and behave -- a story could be the most powerful weapon in your toolbox.
What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?
Whether selling carpet, consulting CEOs, or raising venture capital for your second career, consider how to structure and communicate your message so that rather than merely informing--or worse, paralyzing--it persuades.