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Persuasion

The 4 Biggest Fears Entrepreneurs Have About Selling

Jeff Charles | Posted 07.20.2016 | Business
Jeff Charles

The ability to sell effectively is a necessary skill for all entrepreneurs to have. It's not just important for earning new clients. The ability to move others is a critical component of almost every aspect of an entrepreneur's life.

SATIRE: Trump, The Pop Musical; Or, A Few Sugary Lyrics To Help Sell The Product

Paul J. Croce | Posted 07.16.2016 | Politics
Paul J. Croce

The Trump campaign needs a theme song designed to address three major challenges that the candidate will face this fall: questions about his relevance today, concerns about his character, and shocks about his style.

How To Convince Someone To Care About Climate Change

The Huffington Post | Casey Williams | Posted 05.06.2016 | Green

How do you persuade someone to take action on climate change? Conventional wisdom says to convince people that it's their duty to recycle more, drive...

7 Habits of Effective Communicators

Dianna Booher | Posted 04.19.2016 | Business
Dianna Booher

No one masters communication completely. The topic, like world cultures, keeps growing as new technology and new thought leaders emerge. I've never ...

Losing Sales? Here Are 3 Ways To Simplify Your Pitch

Jeff Charles | Posted 04.19.2016 | Business
Jeff Charles

Simplicity is the key when you're delivering an effective sales presentation. If you don't keep it simple, you run the risk of overwhelming them with information. This decreases the chances of them buying from you.

5 Change Management Lessons from Mac and Cheese

Liz Wainger | Posted 04.18.2016 | Business
Liz Wainger

Mention macaroni and cheese and images of crispy crust, gooey noodles, and lots of feel-good coziness come to mind.

5 Proven Ways to Build Customer Relationships That Stay Profitable

Jeff Charles | Posted 04.14.2016 | Business
Jeff Charles

Yes, converting prospects into customers is great, but there's still more to do. If you're going to be an awesome "salestrepreneur," you must be in it for the long haul.

How to Use the Magic of Language to Effectively Talk to Your Customers

Carol Morgan | Posted 04.04.2016 | Women
Carol Morgan

Businesses have always had competition. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more diffic...

Political Ads Might Not Change Your Vote -- But They May Get You to the Polls

The University of Central Florida Forum | Posted 03.30.2016 | Politics
The University of Central Florida Forum

What about the voters who are uninformed. Does the "information" in the political ads influence them more than me? Research says that it does.

The Most Fascinating Plane Ride Ever

Traci Brown | Posted 03.25.2016 | GPS for the Soul
Traci Brown

Ever get settled into your airplane seat and dread the idea of the person sitting next to you striking up a conversation? That's how I felt last mont...

Tastes Like Chicken

Traci Brown | Posted 03.10.2016 | Travel
Traci Brown

You never know when you're going to be tested. And I certainly didn't think I'd be on our recent honeymoon to Belize. During part of our trip we...

Packaging Your Message: What You Need to Know to Be Persuasive

Carol Morgan | Posted 03.07.2016 | Women
Carol Morgan

Regardless of what context you are applying your persuasive skills, there are some useful strategies that can help you get your message across in a persuasive manner.

Up Close and Personal: Why It Matters

Mark Pastin | Posted 03.07.2016 | Business
Mark Pastin

Is there still a point to having in-person, flesh-and-blood meetings? Is there a point to such meetings when we can see and hear a person in another p...

14 Persuasive Words and Phrases Every Sales Rep Should Use to Drive New Business and Renewals

Danny Wong | Posted 01.08.2016 | Business
Danny Wong

Different words trigger predictable behaviors in people. Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Every word you choose can trigger a feeling.

The Art of Persuasion In the Age of Trump

Jeff Norman | Posted 01.05.2016 | Politics
Jeff Norman

Even though Donald Trump wrote The Art of the Deal and frequently flaunts his entrepreneurial, branding and management skills as qualifications to run...

How to Make People do Things They Don't Want to Do

Connor Diemand-Yauman | Posted 12.15.2015 | Business
Connor Diemand-Yauman

Bullying is a poor sales tactic. It's never easy to make another person do something they don't want to -- and even when it's possible, it can result in some seriously shitty consequences.

The Business of Social Influence

JD Gershbein | Posted 10.21.2015 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

How to Have an Impact on the World With Persuasive Speaking

Jonathan Li | Posted 10.20.2015 | Business
Jonathan Li

To make a big impact, we need to be persuasive in public speaking. But there are so many things we can focus on: storytelling, humour, body language... What should we focus on first?

The ONE Best Way to Persuade

Dianna Booher | Posted 10.06.2015 | Business
Dianna Booher

After registering to attend a writer's conference, I began to see a thread of emails land in my inbox about the upcoming event.

Want to Change the Way People Think? Start With a Great Story

Tyler Tervooren | Posted 09.02.2015 | Healthy Living
Tyler Tervooren

Story is a powerful motivator for change in anyone. If you have a message for the world -- if you're trying to get people to change the way they think and behave -- a story could be the most powerful weapon in your toolbox.

The Villain is the Hero of Your Story

Donna Griffit | Posted 08.07.2015 | Business
Donna Griffit

What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?

How Cell Phones Would Change The Plots Of Famous Books

The Huffington Post | Katherine Brooks | Posted 07.31.2015 | Arts

High Schoolers reading Romeo and Juliet today probably have a hard time imagining a world in which two people have such catastrophically frustratin...

5 Ways to Get Your Point Across Persuasively

Dianna Booher | Posted 07.07.2016 | Business
Dianna Booher

Whether selling carpet, consulting CEOs, or raising venture capital for your second career, consider how to structure and communicate your message so that rather than merely informing--or worse, paralyzing--it persuades.

Popular Quotations on Persuasion--15 Favorites

Dianna Booher | Posted 06.23.2016 | Business
Dianna Booher

I'm guessing not a week passes that you don't need to persuade someone to do something or change something.

6 Principles of Influence You Can Use For Your Cause [INFOGRAPHIC]

Brady Josephson | Posted 06.20.2015 | Impact
Brady Josephson

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers - more to come).