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14 Persuasive Words and Phrases Every Sales Rep Should Use to Drive New Business and Renewals

Danny Wong | Posted 01.08.2016 | Business
Danny Wong

Different words trigger predictable behaviors in people. Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Every word you choose can trigger a feeling.

The Art of Persuasion In the Age of Trump

Jeff Norman | Posted 01.05.2016 | Politics
Jeff Norman

Even though Donald Trump wrote The Art of the Deal and frequently flaunts his entrepreneurial, branding and management skills as qualifications to run...

How to Make People do Things They Don't Want to Do

Connor Diemand-Yauman | Posted 12.15.2015 | Business
Connor Diemand-Yauman

Bullying is a poor sales tactic. It's never easy to make another person do something they don't want to -- and even when it's possible, it can result in some seriously shitty consequences.

The Business of Social Influence

JD Gershbein | Posted 10.21.2015 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

How to Have an Impact on the World With Persuasive Speaking

Jonathan Li | Posted 10.20.2015 | Business
Jonathan Li

To make a big impact, we need to be persuasive in public speaking. But there are so many things we can focus on: storytelling, humour, body language... What should we focus on first?

The ONE Best Way to Persuade

Dianna Booher | Posted 10.06.2015 | Business
Dianna Booher

After registering to attend a writer's conference, I began to see a thread of emails land in my inbox about the upcoming event.

Want to Change the Way People Think? Start With a Great Story

Tyler Tervooren | Posted 09.02.2015 | Healthy Living
Tyler Tervooren

Story is a powerful motivator for change in anyone. If you have a message for the world -- if you're trying to get people to change the way they think and behave -- a story could be the most powerful weapon in your toolbox.

The Villain is the Hero of Your Story

Donna Griffit | Posted 08.07.2015 | Business
Donna Griffit

What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?

How Cell Phones Would Change The Plots Of Famous Books

The Huffington Post | Katherine Brooks | Posted 07.31.2015 | Arts

High Schoolers reading Romeo and Juliet today probably have a hard time imagining a world in which two people have such catastrophically frus...

5 Ways to Get Your Point Across Persuasively

Dianna Booher | Posted 07.08.2015 | Business
Dianna Booher

Whether selling carpet, consulting CEOs, or raising venture capital for your second career, consider how to structure and communicate your message so that rather than merely informing--or worse, paralyzing--it persuades.

Popular Quotations on Persuasion--15 Favorites

Dianna Booher | Posted 06.24.2015 | Business
Dianna Booher

I'm guessing not a week passes that you don't need to persuade someone to do something or change something.

6 Principles of Influence You Can Use For Your Cause [INFOGRAPHIC]

Brady Josephson | Posted 06.20.2015 | Impact
Brady Josephson

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers - more to come).

10 Ways to Get Your Point Across Persuasively

Dianna Booher | Posted 06.07.2015 | Business
Dianna Booher

Very few people will invite you to persuade them to do anything. So if you're going to get someone to change their behavior, their actions, or their mind, you'll need to do it intentionally. Consider these 10 tips:

Leverage the Secret Language of Selling

John Bowen | Posted 06.06.2015 | Small Business
John Bowen

Want to connect with your current and future clients better? Start paying closer attention to what you say to them and how you say it. Using language effectively to tap into consumer psychology can give you a competitive edge that can set you apart in your market.

Carolyn Gregoire

What Magicians Can Teach Us About The Art Of Manipulation | Carolyn Gregoire | Posted 03.27.2015 | Science

When Jay Olson was a 5-year-old living in Vancouver, British Columbia, a magician pulled a coin from his ear and sparked a lifelong fascination with m...

Are Your Business Presentations Like Casseroles?

Dianna Booher | Posted 02.15.2015 | Business
Dianna Booher

Whether you're developing a speech, preparing for a media interview, meeting with a client, pitching a proposal to your boss, or counseling an underperforming employee -- pick a point. Start there to simplify.

10 Ways to Convert More Customers Using Psychology (Infographic)

Gregory Ciotti | Posted 02.06.2015 | Business
Gregory Ciotti

As Daniel Pink once said, "There's a gap between what science knows and what business does." The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap.

The One Word That Can Get You What You Want

Posted 12.16.2014 | Healthy Living

By Melissa Dahl Follow @melissadahl Getting people to carry out your bidding might be as simple as providing with them a reason, even if that r...

4 Customer Comments That May Not Mean What You Think

Dianna Booher | Posted 01.12.2015 | Business
Dianna Booher

When a sale stalls or a customer leaves for the competition, average sales professionals look outward for a "reason." Superstars look themselves in the mirror and ask, "Is THAT the best I can do?" They course correct immediately.

3 Reasons to Revel in the Mistakes of Others

Steve J. Martin | Posted 12.07.2014 | Business
Steve J. Martin

Gaffes made by others make it so much easier for us to recognize them for the blunders that they are.

5 Must-Dos If You Want to Persuade

Hans Hickler | Posted 11.22.2014 | Business
Hans Hickler

As leaders, we usually end up at that crossroads where we have that one opportunity to close the deal, to persuade -- the meeting with our boss, the presentation to the Board of Directors, or the pitch to our customer.

Why the Ice Bucket Challenge Works (And Doesn't Work)

Greta Perel, Ph.D. | Posted 10.28.2014 | Impact
Greta Perel, Ph.D.

While I certainly do not begrudge the funds raised for ALS research -- money is, after all, the only way to develop life-saving treatments through expensive research and trials -- it does raise some questions about awareness campaigns in the digital age. Why do some causes get so much attention and not others?

Do You Have Captive Value?

Cari E. Guittard | Posted 09.02.2014 | Business
Cari E. Guittard

I just recently wrapped teaching my annual Women's Leadership course at the Hult International Business School here in San Francisco. By design, the ...

Stop Pitching; Don't Make Them Duck

Dianna Booher | Posted 08.25.2014 | Business
Dianna Booher

Let's say that your friend Carla calls and asks if you'll be home in the next hour; she wants to stop by to show you "something." You invite her to co...

7 Things Really Persuasive People Do Differently

| Kevin Duam | Posted 05.27.2014 | Small Business

While many people don't like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their ...