A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting? Good question.
Think of the years that you have spent "perfecting your craft." Think of all of the knowledge that you have accumulated. Think about how your knowledge can potentially benefit your organization. How much energy have you invested in acquiring all of this knowledge?
The question is whether companies possess a corporate character (the sum of all employees' behaviors) that is consonant and enables, or is dissonant and fights, with these desired human behaviors. How human are our companies currently?
To see why Bush and so many executives look to Drucker's work for guidance, here are five of the best lessons from the man himself... lessons that may very well change the way you think about business, forever.
A lot of CEOs in health care worry constantly about changing reimbursement models or the impact of new health care laws. While there's no disputing that these have a great potential to influence the way we provide care, it's not what occupies my thoughts.
While there have been surveys that tell a different story, with at least one reporting that more than 60 percent of Target shoppers aren't too worried about their data security, the common wisdom now is that a breach can undo years of brand equity -- and that appears to be the case at Target.
Questions are important. Actually, that's not right Questions are VERY important When the great master Peter Drucker passed away, several gurus remembered their interactions and experiences with Drucker in various media outlets. I had an opportunity to read many of them.
We pray for the law enforcement and police officers leading the way to resolve the conflict at hand. To the men and women living and working in Boston, who are now on lockdown, our hope for you -- courage.
Some might know Don Tapscott as a management guru, a much sought after speaker at global forums and the author of bestselling books. I know him as a talented musician, an all-around creative thinker, and great friend.
"Imagine a world of nine billion people with clean water, quality food, affordable housing and education, top-tier medical care, ubiquitous clean energy, dignified opportunity, thriving economies, and global peace and security."
It's time for a new discussion of how the business sector can work with government not only to create wealth -- which continues to vastly benefit the already-wealthy -- but to build human capital and human opportunity.